Thanks greenbarn... so sounds like your mailing list is full of procrastinators!
Serious point - the primary obstacle with EM/DM is to get them to open the bl00dy thing in the first place and you seem to have overcome that!
I would now revise it slightly (e.g. 10% discount if booked by 31st Jan etc etc) and resend. Don't be concerned about turning people off as you have nothing to lose and everything to gain. Good luck!
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