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What's putting people off booking?
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Kgreen



Joined: 27 Feb 2017
Posts: 25
Location: Lavenham, Suffolk

PostPosted: Fri Jul 21, 2017 5:38 pm    Post subject: Reply with quote

Hi Newtimber,

Thank you, I completely agree and I am going to change it! I thought that people might like knowing that they are getting a discount, and find it satisfying being able to apply a code to get money off, but actually, as you say - it's just confusing and a bit of a faff! Thank you, I am going to change it! x


newtimber wrote:
Kgreen wrote:
Thank you all so much! I've made a few changes this evening based on your feedback, I'll need to work on it a little more, but I really appreciate your help, your points all make perfect sense - can't see the wood for the trees when you've been staring at something for so long so it's great to have fresh eyes!

Thanks again, I'll let you know how I get on.

Katie


It's much better. Looking at your booking page, it's not terribly user friendly. I thought I'd book a week in August - but the price I'd actually pay wasn't clear. It's given as 810 with a discount code of 20%. Most people wouldn't instantly know how much the break (with the 20% discount) was and may be put off. And when you get on the next page, you have to enter the discount code - but you can't see what it was without going back and re-entering your dates again and writing it down or remembering it.
Wouldn't it be a lot simpler to give the actual price that people have to pay rather than a price with a discount code?
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Kgreen



Joined: 27 Feb 2017
Posts: 25
Location: Lavenham, Suffolk

PostPosted: Fri Jul 21, 2017 5:44 pm    Post subject: Reply with quote

Hi JanB,

Thank you!!! Yes, that's the struggle really - getting people through the door first! Reviews will be sacred, and I'll do everything in my power to squeeze them out of people (without being a pest of course).

Do book! It would be great to welcome you to the cottage. Like I said before, I make a big fuss of the welcome hamper, lots of goodies! There are also six pubs / restaurants within walking distance & some tea rooms!

JanB wrote:
Your cottage looks stunning and of an unusually high quality - love the bath!

One big influence these days is going to be reviews from guesfs so I would actively encourage any guests you do have to leave a review on your booking sites as that really does help in establishing your reputation and gives confidence to potential guests.

Good luck and I might well book myself as it looks so fantastic!
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Kgreen



Joined: 27 Feb 2017
Posts: 25
Location: Lavenham, Suffolk

PostPosted: Sat Jul 29, 2017 3:29 pm    Post subject: Reply with quote

Bookings are coming in! Thank you all for your advice, it's been a huge help. Very grateful indeed! x
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Eagerbeaver



Joined: 19 Mar 2013
Posts: 16

PostPosted: Wed Aug 16, 2017 5:45 pm    Post subject: Reply with quote

I really like your website.

May I ask who did it and what the cost was?

It is simple to navigate and very easy to find what I want.

My 1 disappointment is that I can't see any views of the outside of the cottage.
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cleanforum



Joined: 04 Jun 2008
Posts: 300

PostPosted: Sat Aug 19, 2017 9:53 am    Post subject: Reply with quote

"My 1 disappointment is that I can't see any views of the outside of the cottage."

Yes, I agree with this, a Photo of the exterior and one more of the high st would complete the picture.
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ianthy



Joined: 12 Mar 2006
Posts: 520
Location: Bologna, Italy

PostPosted: Wed Aug 23, 2017 6:23 pm    Post subject: Reply with quote

Hi

Some great feedback from LMH's.

Your offer looks lovely and incredibly comfortable. My comments are based on guest approach. I also found the property listed on Airbnb, you are not the cheapest or the most expensive. You do state max of 2 people, which limits and means your price per head is higher than some other listings. This also puts you in direct competition with the many hotels and B&Bs in the area. Moderate terms is fine but you might consider the following:

- More flexibility on arrival and departure days
- Check out t 10 am can you move this to 11 or even 12 noon.
- There is no parking weekenders tend to have cars, you need to advise about the nearest car park or areas for parking near to the property.
- No internet/Wi-Fi but you state this in the write up? To be honest no matter the price, I would never book a property without internet. Its essential.
- Not using instant book on Airbnb will cost you in the listing position on Airbnb. You could use it but put in place some rules. From a guest perspective I recently booked a weekend in Henley on Thames and Paris. My first criteria Instant book and Internet.
- Can you include in your listing places of interest? Why do people come to Lavenham for the weekend?
- Your photos show a lovely basket of goodies wine, cake, tea, cafe etc., are these items included as a welcome or for dressing purposes only
- Is it possible to have a floor plan? even hand-drawn would be great. It just helps to navigate the space.
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kyreniagirl



Joined: 05 Jan 2010
Posts: 2306

PostPosted: Sat Aug 26, 2017 7:15 pm    Post subject: Reply with quote

Hi. Website looks lovely, am tempted to book myself! The only negative for me would be the parking. Is the on steeet parking on the same road as the house? Could you show it in some way? Men in particular can be quite fussy about where they leave their precious cars! We have the same problem with out holiday rental. No driveway as the house is one of several on a green. I show the parking bay opposite the house photographed from them house.
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bobbie diamonds



Joined: 10 May 2016
Posts: 10
Location: Norfolk

PostPosted: Mon Oct 02, 2017 5:58 pm    Post subject: Reply with quote

Lovely cottage but to me the price seems quite steep. It doesn't seem that big for the price and coupled with off street parking personally I wouldn't pay that price. By only reducing your nightly price by 5-10% it can result in a lot more bookings.
Please don't think I'm being negative because I really do think you have a lovely place. But if you feel you should be getting more bookings in my experience price is king.
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COYS



Joined: 06 Jun 2015
Posts: 606
Location: Greek Islands

PostPosted: Tue Oct 03, 2017 1:27 pm    Post subject: Reply with quote

bobbie diamonds wrote:
Lovely cottage but to me the price seems quite steep. It doesn't seem that big for the price and coupled with off street parking personally I wouldn't pay that price. By only reducing your nightly price by 5-10% it can result in a lot more bookings.
Please don't think I'm being negative because I really do think you have a lovely place. But if you feel you should be getting more bookings in my experience price is king.


I'd disagree entirely. Cheapest rarely means best value & most reasonable holidaymakers realise as much. Price is only one factor with many other variables but personally I'd rather slightly fewer bookings at higher value than to be 'sold out' purely on low pricing with all the aggravation that may bring.
Confidence in your product will lead you to a price point you are happy with. Once there, devaluing it sends out mixed messages. Quality, not always quantity pays in the end.
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whirlybird



Joined: 01 Oct 2014
Posts: 29

PostPosted: Wed Oct 04, 2017 6:39 am    Post subject: Reply with quote

I'd disagree entirely. Cheapest rarely means best value & most reasonable holidaymakers realise as much. Price is only one factor with many other variables but personally I'd rather slightly fewer bookings at higher value than to be 'sold out' purely on low pricing with all the aggravation that may bring.
Confidence in your product will lead you to a price point you are happy with. Once there, devaluing it sends out mixed messages. Quality, not always quantity pays in the end.[/quote]

I would tend to agree here. I have found more respect for the property from the guests paying full price rather than those who have arranged a discount. I too would prefer less guests at the right price.
Until our agent contract expires, this is not so easy.
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greenbarn



Joined: 30 May 2009
Posts: 5873
Location: The Westmorland Dales, Cumbria

PostPosted: Wed Oct 04, 2017 2:50 pm    Post subject: Reply with quote

COYS wrote:
bobbie diamonds wrote:
Lovely cottage but to me the price seems quite steep. It doesn't seem that big for the price and coupled with off street parking personally I wouldn't pay that price. By only reducing your nightly price by 5-10% it can result in a lot more bookings.
Please don't think I'm being negative because I really do think you have a lovely place. But if you feel you should be getting more bookings in my experience price is king.


I'd disagree entirely. Cheapest rarely means best value & most reasonable holidaymakers realise as much. Price is only one factor with many other variables but personally I'd rather slightly fewer bookings at higher value than to be 'sold out' purely on low pricing with all the aggravation that may bring.
Confidence in your product will lead you to a price point you are happy with. Once there, devaluing it sends out mixed messages. Quality, not always quantity pays in the end.


Golden Rule: Never undervalue your product.
If you want to undervalue a holiday rental, just give it to Sykes to manage bookings - theyre the acknowledged masters of undervaluing, to the great detriment of the owner and everybody else in this industry.

Golden Rule Two: People who get something cheap treat it accordingly.

Golden Rule Three: Having a place sitting empty is always better than having cheap guests.
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Nemo



Joined: 14 Aug 2008
Posts: 7001
Location: Norfolk

PostPosted: Thu Oct 05, 2017 4:37 am    Post subject: Reply with quote

This thread is now several months old, having been raised by a member rather than the poster. You only need to look at the booking calendar to see that the product is now working very well indeed. Wink
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limousin-cottage



Joined: 23 May 2008
Posts: 407
Location: Haute Vienne, France

PostPosted: Mon Nov 06, 2017 7:45 am    Post subject: Reply with quote

Are you on the 'book your holiday direct with the owner' Facebook group?[/quote]

Hello Joanna,

Thank you so much for this. I am with the book your holiday direct Facebook group! I totally take on board your comments about the exterior cottage photo - I need to retake one this week as I've just bought a hanging basket and plants for the front so it will look much nicer! I completely agree with the illustration and photos, I will have a look at rearranging. I realise my text IS a little boring, so I will look at that too! Thanks again for your comments, they are much appreciated!

Katie[/quote]

My cottage is with the Book your Holiday Direct with the Owner page on Facebook too, but I have never had an enquiry via them. I keep it there as prospective guests may click my website link.
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Jenster



Joined: 08 Mar 2016
Posts: 377
Location: Cornwall

PostPosted: Mon Nov 06, 2017 7:54 am    Post subject: Reply with quote

limousin-cottage wrote:
Are you on the 'book your holiday direct with the owner' Facebook group?


Hello Joanna,

Thank you so much for this. I am with the book your holiday direct Facebook group! I totally take on board your comments about the exterior cottage photo - I need to retake one this week as I've just bought a hanging basket and plants for the front so it will look much nicer! I completely agree with the illustration and photos, I will have a look at rearranging. I realise my text IS a little boring, so I will look at that too! Thanks again for your comments, they are much appreciated!

Katie[/quote]

My cottage is with the Book your Holiday Direct with the Owner page on Facebook too, but I have never had an enquiry via them. I keep it there as prospective guests may click my website link.[/quote]

I haven't either, directly. However, I often get FB page likes when I share a post from my page to the group, so people are looking. I'm guessing a few of them will click through to the website and a small number will book. It's all good publicity and well worth it if you have the time, you never know how much interest it's generating 'under the radar'.
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