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Love Money jumping on the band wangon

 
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Joanna



Joined: 23 Aug 2007
Posts: 835
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Mon Aug 07, 2017 4:38 pm    Post subject: Love Money jumping on the band wangon Reply with quote

Here's another one:
https://www.lovemoney.com/news/66544/holiday-home-lettings-investment-income-how-much-make-quit-job?source=10000277&utm_source=newsletter

Anyone on here making £68,000 from Sykes? I notice that's turnover, not profit.
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Jo

Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
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casasantoestevo



Joined: 06 Nov 2006
Posts: 3791
Location: O Saviñao, Galicia

PostPosted: Mon Aug 07, 2017 6:15 pm    Post subject: Reply with quote

Oh so similar to the article we posted from the Express.
Looked on line, but could not find a link between the two websites. Maybe just a coincidence?
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Ian and Irene

Go on be an Ostrich; stick you head in the sand.
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Giraffe



Joined: 26 Jun 2016
Posts: 309
Location: Cornwall, England

PostPosted: Mon Aug 07, 2017 7:27 pm    Post subject: Reply with quote

I was in London last week and the underground was full of Airbnb adverts showing a young woman who had "made" £4,000 plus in her first month of letting via them. What they failed to mention was the 90 day annual limit on short term lets in most London boroughs.

Taking into account the capital investment, overheads, running costs and personal time there is more money to be made on the stock market than in holiday lets. Perhaps I should sell up?
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casasantoestevo



Joined: 06 Nov 2006
Posts: 3791
Location: O Saviñao, Galicia

PostPosted: Mon Aug 07, 2017 9:30 pm    Post subject: Reply with quote

Give up what? Write to the advertising standard agency. Never give up, well not never `cause habits are bad for you.
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Ian and Irene

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ianh100



Joined: 10 Jan 2013
Posts: 459
Location: Sherborne Dorset

PostPosted: Tue Aug 08, 2017 6:16 am    Post subject: Reply with quote

I just took a look at the Pump House and the figures take some believing. If they went live in July last year and took 69 bookings in a year that's incredible. Looking forward they only have 2 weeks booked next year (It does look fully booked at the moment).

Most of the year they are less than £500. I notice they don't offer any short break pricing, I am fining people wanting more shorter breaks myself. Are they managing to sell a couple of short breaks in a week at the full weeks price? I wish I could do that Smile

I thought Sykes tended to push prices lower, the rates here look pretty good for a one bedroom place but I don't know the market in that area myself.

https://www.sykescottages.co.uk/cottage/Sussex-Grove-Hill/Pump-House-932577.html#duration=7&calendar=2018-08&changeover=6
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zebedee



Joined: 12 Sep 2014
Posts: 729
Location: yorkshire dales

PostPosted: Tue Aug 08, 2017 6:57 am    Post subject: Reply with quote

This bit below made me question the independence of the article. Maybe I'm just cynical??

Sykes Cottages is an award-winning holiday letting agent with over 25 years' experience in the industry. Visit www.sykescottages.co.uk/letyourcottage or call 01244 617683 for more information.

It would not be too difficult to target a particular property to use in marketing campaigns, and ensure as many enquiries as possible are sent that way.
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COYS



Joined: 06 Jun 2015
Posts: 627
Location: Greek Islands

PostPosted: Tue Aug 08, 2017 7:14 am    Post subject: Reply with quote

zebedee wrote:
This bit below made me question the independence of the article. Maybe I'm just cynical??


+1
Stealth advertising
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newtimber



Joined: 24 Nov 2012
Posts: 1505
Location: Brighton

PostPosted: Tue Aug 08, 2017 7:46 am    Post subject: Reply with quote

ianh100 wrote:
I just took a look at the Pump House and the figures take some believing. If they went live in July last year and took 69 bookings in a year that's incredible. Looking forward they only have 2 weeks booked next year (It does look fully booked at the moment).


https://www.sykescottages.co.uk/cottage/Sussex-Grove-Hill/Pump-House-932577.html#duration=7&calendar=2018-08&changeover=6


For a new property to take 69 bookings and yet have only 7 reviews? I presume that they have no repeat guests who naturally wouldn't leave a review - so does Sykes not ask guests to leave reviews?
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Joanna



Joined: 23 Aug 2007
Posts: 835
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Tue Aug 08, 2017 9:12 am    Post subject: Reply with quote

They seem to charge the same for a short break as for a week so if they have a few weeks where they get 2 short breaks that would explain some of it. However, their low season rates are around the £350 mark so they're doing well to make £68k over 2 years.

The low number of reviews is also interesting. Do you think Sykes only show favourable ones?
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Jo

Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
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casasantoestevo



Joined: 06 Nov 2006
Posts: 3791
Location: O Saviñao, Galicia

PostPosted: Tue Aug 08, 2017 9:21 am    Post subject: Reply with quote

Are you all say all your guest leave reviews and if they did only on one channel or never on social media, Google etc etc.
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Ian and Irene

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newtimber



Joined: 24 Nov 2012
Posts: 1505
Location: Brighton

PostPosted: Tue Aug 08, 2017 11:04 am    Post subject: Reply with quote

casasantoestevo wrote:
Are you all say all your guest leave reviews and if they did only on one channel or never on social media, Google etc etc.


I imagined that all the bookings for the cottages in the article would have come from Sykes - as Sykes would obviously have written about their best performing cottages (the guest author is almost certainly employed by Sykes).
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Bassman



Joined: 05 Oct 2010
Posts: 717
Location: Charente Maritime

PostPosted: Wed Aug 09, 2017 8:27 am    Post subject: Reply with quote

I thought it was a standard practice, pay for a series of advertisements in a newspaper = positive article of your choice!
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