Tutorials and articles for improving your website

Everything to do with using your own website to advertise your rental property. Design, usability, hosting, getting listed on the search engines, optimising your site, pay-per-click, etc, etc.
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paolo
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Tutorials and articles for improving your website

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Writing for the internet

How to write good property descriptions for your site or ad (by yours truly):
http://www.laymyhat.com/newsletters/new ... 2.htm#tips

Make a personal connection:
http://www.marketingwords.com/articles/ ... sonal.html

Put the good stuff at the top:
http://www.marketingwords.com/articles/ ... edown.html

Writing a good headline:
http://www.marketingwords.com/articles/ ... lines.html

Using the right descriptive words:
http://www.marketingwords.com/articles/ ... tives.html

Appeal to the five senses:
http://www.marketingwords.com/articles/ ... enses.html

Use a human voice:
http://www.nickusborne.com/articles_art3.htm

http://www.nickusborne.com/excessvoice6



Search engine optimisation (SEO)

What is SEO?
http://searchenginewatch.com/webmasters ... hp/2167921

Keywords – what they are and what you do with them:
http://www.marketingwords.com/articles/ ... words.html

Keywords – how often to use them:
http://www.marketingwords.com/articles/ ... rmula.html

How to please Google:
http://www.plattsburgh.edu/intranet/web ... es/seo.php

High Rankings - SEO discussion forum - excellent resource:
http://www.highrankings.com/forum/

SEO - more advanced - what Google likes and doesn't like on and off the page:
http://www.vaughns-1-pagers.com/interne ... actors.htm


Design

Tutorials on html and making a first webpage, for absolute beginners:
http://www.tips-tricks.com/begin.asp
http://www.virtuallyignorant.com/index2.htm

html tutorial
http://webdesign.about.com/library/begi ... torial.htm

Index of articles on html for beginners:
http://webdesign.about.com/library/week ... inning.htm

Cheap and free html editors:
http://www.virtuallyignorant.com/editors.htm

Basics of web design - 14 tips to better pages:
http://webdesign.about.com/od/webdesign ... 070504.htm

Articles on usability from usability guru Jakob Neilsen:
http://www.useit.com/alertbox/



General

Richard Speigal, who posts here as BungleBob, has a good page of articles on internet marketing:
http://www.vacationrentalsdirectory.net ... .php/3.htm
Paolo
Lay My Hat