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Oooh, look... some magazine coverage!
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kendalcottages



Joined: 27 Nov 2009
Posts: 2464
Location: Kendal, between the Lake District and the Dales

PostPosted: Thu Nov 04, 2010 9:50 am    Post subject: Reply with quote

Thanks, TC. That's the main shot we use, but we could definitely improve on it.

Unfortunately also, they cropped top and bottom which meant they cropped out the view of Kendal Castle in the version they used in the magazine. The original image is like this:



Would definitely look betting on a 'blue sky day'.
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Kendal Cottages, Kendal, Cumbria - between the Lake District & the Yorkshire Dales
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Jimbo



Joined: 19 Oct 2006
Posts: 3581
Location: Charente Maritime

PostPosted: Thu Nov 04, 2010 11:32 am    Post subject: Reply with quote



Sometimes, adding a bit of warmth and contrast via photoshop can be a useful holding operation until you can re-shoot. But it's hard to disguise winter foliage and grey river water without major and expensive reconstruction work. My clients sometimes ask if I can make a picture shot on a dull day look as if the sun was shining ("can't you put some blue in the sky and up the contrast") and my heart always sinks ("can't you make the deadlines less tight, so I can choose decent weather").

Jim
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Topcat



Joined: 08 Sep 2006
Posts: 1902
Location: Isla Canela, Costa de la Luz

PostPosted: Thu Nov 04, 2010 11:40 am    Post subject: Reply with quote

Ooh yes, a definite improvement. But it looks great anyway. You can't go wrong with river frontage like that.

TC
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Topcat



Joined: 08 Sep 2006
Posts: 1902
Location: Isla Canela, Costa de la Luz

PostPosted: Thu Nov 04, 2010 11:46 am    Post subject: Reply with quote

KC, I've just been having a look, and if you click on 'dressing table in the master bedroom' it comes up as a shower head.
Just thought you'd like to know.

TC
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kendalcottages



Joined: 27 Nov 2009
Posts: 2464
Location: Kendal, between the Lake District and the Dales

PostPosted: Thu Nov 04, 2010 3:36 pm    Post subject: Reply with quote

Thanks, Jimbo... that's a marked improvement. It'd never occurred to me to tinker with it in Photoshop as I've always planned to get around to re-shooting it, but something like that would have been a good temporary solution.

I don't know when I'm going to get to re-shoot as right now we're getting our fair share of rain, as we did this time last year.

You might be interested to see what Kendal was like this time last year - including our apartment building.

http://www.facebook.com/album.php?aid=158618&id=684731336&l=15c33b0256

This must have been just a month or so before we bought... are we crazy? Laughing

PS - Thanks, TC... will get that fixed some time.
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Topcat



Joined: 08 Sep 2006
Posts: 1902
Location: Isla Canela, Costa de la Luz

PostPosted: Thu Nov 04, 2010 4:03 pm    Post subject: Reply with quote

Wow! Well I did say you can't beat a river view!

TC
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pujols



Joined: 15 Sep 2010
Posts: 398
Location: fairly close to st emilion

PostPosted: Fri Nov 19, 2010 6:46 am    Post subject: EDITORIAL COVER FROM UK Reply with quote

Since we have been open....WHICH is now more than 2 years I have written to hundreds of journalists inviting them to taste and tell.
As we are in the heart of the wine country and we had a history of accolades for our cuisine in London I thought that this could begin to create possabilities.....NOT A SAUSAGE
We have a very fine and comfortable property with large and cosy rooms. We teach modern and traditional cuisine.
We have had truely great reviews on trip adviser....ONE posted on the 10th nov 2010 was my fav.
I have looked at every angle you can imagine....AND BEYOND
Trying to continue the dev eloppement of weddings in the local chateaux and we have an idea which I am developing....IT IS a little different but requires PRESS SUPPORT.
Would like to reach the press in Belguim and Holland.
Wedding market.
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Normandie



Joined: 06 Jun 2006
Posts: 1670
Location: France - southern Manche (50)

PostPosted: Fri Nov 19, 2010 8:31 am    Post subject: Reply with quote

You probably need a PR person to present your case. I'm not saying that you can't achieve coverage without professional help but you've obviously tried and haven't.

Yes, there's a cost associated there but PR people get sent requests from journalists to provide them with leads to appropriate properties / companies etc when they are planning a feature. Much easier for an owner to get a feature when a journalist is actively looking for information rather than be pushing details at them when they aren't.

Maybe ring a couple of magazines and ask them to recommend PR companies they use?
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Jimbo



Joined: 19 Oct 2006
Posts: 3581
Location: Charente Maritime

PostPosted: Fri Nov 19, 2010 9:31 am    Post subject: Re: EDITORIAL COVER FROM UK Reply with quote

pujols wrote:
I have written to hundreds of journalists inviting them to taste and tell. ..... NOT A SAUSAGE

You could, of course, go the cynical but time-honoured route of first taking paid advertising with some suitable publications and reach a tacit agreement that editorial coverage will follow. Nothing gets tired hacks off their backsides faster than a firm prod from their advertising department (who, in effect, pay the hacks' wages). In my experience, most editorial coverage is now thinly-disguised advertising copy and bears no relation to traditional news gathering and reportage in the public interest.

Quote:
You probably need a PR person to present your case.

Choose carefully. Charlatans are not unknown in the PR industry. I believe that Margaret hired a PR company to publicise her recent award and promised to report back in due course? Might have some interesting insights?

Jim
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Normandie



Joined: 06 Jun 2006
Posts: 1670
Location: France - southern Manche (50)

PostPosted: Fri Nov 19, 2010 9:41 am    Post subject: Re: EDITORIAL COVER FROM UK Reply with quote

Jimbo wrote:
Choose carefully. Charlatans are not unknown in the PR industry.

Absolutely. Which is why any PR already needs to have contacts in the home, gardens, cookery, travel industry and which is why a possible starting point might be to ask magazine feature departments who they use. PR companies are probably finding times difficult at the moment so are likely to say anything to get business, even if it is business they are not really placed - or motivated - to promote.

But also, when a PR company takes on work, results aren't necessarily spotted immediately. Some opportunties can be created, others have to be seized as they come up and some opportunities take their time arriving. That's not the case for major companies and brands, of course - they can create their own coverage. It's a bit more difficult for a small enterprise like a b&b, no matter how worthy.
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Aldo



Joined: 27 Feb 2005
Posts: 300
Location: Malta

PostPosted: Wed Dec 15, 2010 1:52 pm    Post subject: Reply with quote

It's great to see your property in print. Congrats.
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kendalcottages



Joined: 27 Nov 2009
Posts: 2464
Location: Kendal, between the Lake District and the Dales

PostPosted: Wed Dec 15, 2010 10:53 pm    Post subject: Reply with quote

Thanks, Aldo. Smile
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