Does anyone else have this problem?
I mention the b word in my first response, if the dates are available. I just end my reply with "if you'd like any more information or a booking form, please let me know". If they then ask for a booking form, I send them one with a covering email detailing deposits, balances and dates. I've only had people disappear on me a couple of times after requesting a form.
As long as you do the basics right (in answering), the rest is a bit of a mystery!
My stats:
April/May 2011 - 17 enquiries, 2 bookings (12% conversion rate)
June 2011 - 11 enquiries, 5 bookings (45% conversion rate)
What changed? Certainly my replies didn't - probably more of a reflection on the time of year and the increased motivation of the customers to secure their accomodation.
My stats:
April/May 2011 - 17 enquiries, 2 bookings (12% conversion rate)
June 2011 - 11 enquiries, 5 bookings (45% conversion rate)
What changed? Certainly my replies didn't - probably more of a reflection on the time of year and the increased motivation of the customers to secure their accomodation.
See the job, do the job!
http://www.premiumturkishvillas.co.uk
http://www.premiumturkishvillas.co.uk
Overall this year I've had far more enquiries than ever. But so many of them have been for weeks already booked (and easy enough to see on my availability calendar so it's a bit irritating but never mind, they still get a polite reply). Unfortunately I'm slightly down on actual bookings in spite of all these enquiries.
Hopefully it will pick up next year. My neighbour, who has an identical property except for an outdoor kitchen (basically a very fancy BBQ) charges 50% more than I do and yet gets almost double the bookings I do. You could say - so up your prices so that people think they're getting something extra special - but I get too many people telling me I'm too expensive so I'm a bit scared to try that.
So basically, Kaz, no, it's not just you.
TC
Hopefully it will pick up next year. My neighbour, who has an identical property except for an outdoor kitchen (basically a very fancy BBQ) charges 50% more than I do and yet gets almost double the bookings I do. You could say - so up your prices so that people think they're getting something extra special - but I get too many people telling me I'm too expensive so I'm a bit scared to try that.
So basically, Kaz, no, it's not just you.
TC
Debut novelist at http://tinyurl.com/or89jle
http://wivenhoewriters.blogspot.co.uk/
Contributor to anthology 'In a Word: Murder'
http://wivenhoewriters.blogspot.co.uk/
Contributor to anthology 'In a Word: Murder'
That's the hardest job of all!Kaz D wrote:I guess I've got to learn not to take it so personally.
See the job, do the job!
http://www.premiumturkishvillas.co.uk
http://www.premiumturkishvillas.co.uk
Kaz D,
I have received this:
I have received this:
BOTH for a detached villa and for a 4 bedroom apartment. I am glad Monika thinks both houses are "toll" even if they are so different...Hallo, könnten wir die Wohnung auch für eine woche mieten?Can we rent the rooms only for 1 week?finden ihr Haus so toll ! Danke Monika H****
I used to send out booking form in response to enquiry but after having a form returned (after a delay) for dates which had been booked in the meantime I don't do this any more.
Now I give the information requested and say "If you wish to go ahead our booking procedure is as follows..." and outline the steps. This seems to work better for us.
Now I give the information requested and say "If you wish to go ahead our booking procedure is as follows..." and outline the steps. This seems to work better for us.
That sort of confirms my thoughts.
And that is that the bigger the holiday cottage directory like HL and HR (Home Away) the more people will blanket their enquiry and sometimes they don't even look much beyond the first paragraph to see if your Cottage/Property is suitable.
Although i will still say both sites do bring me bookings the sell through rate is low, % wise and smaller directory have a better sell through rate.
It depends how you look at it. I was in retail for 20 years and on quiet monday we may have only got a few people through the door but sell through was high and we made good profit, whereas on a busy Saturday footfall was amazing but sales might not have been so good!!
However i also believe the more information you give about your property its more likely that enquires turn to sales.
Anna
And that is that the bigger the holiday cottage directory like HL and HR (Home Away) the more people will blanket their enquiry and sometimes they don't even look much beyond the first paragraph to see if your Cottage/Property is suitable.
Although i will still say both sites do bring me bookings the sell through rate is low, % wise and smaller directory have a better sell through rate.
It depends how you look at it. I was in retail for 20 years and on quiet monday we may have only got a few people through the door but sell through was high and we made good profit, whereas on a busy Saturday footfall was amazing but sales might not have been so good!!
However i also believe the more information you give about your property its more likely that enquires turn to sales.
Anna
www.bluelagoon.co.uk www.uniqueholidaycottages.co.uk
I own two websites - Blue Lagoon which I use to market my own holiday cottages. I also own Unique Holiday Cottages - a directory of luxury holiday lets in England and Wales.
I own two websites - Blue Lagoon which I use to market my own holiday cottages. I also own Unique Holiday Cottages - a directory of luxury holiday lets in England and Wales.
-
- Posts: 613
- Joined: Fri Jul 23, 2010 10:55 pm
- Location: Beaches of the East Coast
- Contact:
I also have fielded many many emails this summer
Most seem to never check the calendar (another topic for another day) but because of that I also send much of the same info that is on the site. That way it is in a nice neat email if they decide to book. I have also attached my booking form in the initial reply that way I have completely answered their questions and given them all of the info they need to book.
I agree with Annafern the more info the better
Most seem to never check the calendar (another topic for another day) but because of that I also send much of the same info that is on the site. That way it is in a nice neat email if they decide to book. I have also attached my booking form in the initial reply that way I have completely answered their questions and given them all of the info they need to book.
I agree with Annafern the more info the better
Kate
USA
USA