Newsagents etc
Newsagents etc
I've just laminated 3 A4 fliers and placed them around the town (Newsagents - £8 for 4 weeks , Hairdresser - Free, Shopping Arcade - Free).
I am now expecting to be overrun with enquiries - I'll let you know if anything happens!
I am now expecting to be overrun with enquiries - I'll let you know if anything happens!
I've had one booking from a newsagent's window. It was a lot of work, traipsing round all the local villages, but worth it even just for one booking.
TC
TC
Debut novelist at http://tinyurl.com/or89jle
http://wivenhoewriters.blogspot.co.uk/
Contributor to anthology 'In a Word: Murder'
http://wivenhoewriters.blogspot.co.uk/
Contributor to anthology 'In a Word: Murder'
- Ben McNevis
- Posts: 846
- Joined: Mon May 15, 2006 10:07 am
- Location: Scotland (for) The Brave
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Windy, as you've remained silent since, I presume they've done nothing?
I noticed that Wilkinsons have a postcards board where advertising is free, so I've put one there. I think the concept is great particularly for late offers. But places like Wilkinsons and supermarkets are less than ideal because those boards are located after the checkout where people aren't going to hang around.
I don't frequent hair salons. Is it easy to find places that take advertising cards? To work, they have to be places where people linger. Dentists would be ideal but I've never seen that kind of advertising at the dentist.
I noticed that Wilkinsons have a postcards board where advertising is free, so I've put one there. I think the concept is great particularly for late offers. But places like Wilkinsons and supermarkets are less than ideal because those boards are located after the checkout where people aren't going to hang around.
I don't frequent hair salons. Is it easy to find places that take advertising cards? To work, they have to be places where people linger. Dentists would be ideal but I've never seen that kind of advertising at the dentist.
Cheers, Ben
www . scotland-cottage.com www . scottish-cottage.com
Visiting Glenrothes? It's one of your Fife-a-day
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Visiting Glenrothes? It's one of your Fife-a-day
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Hi Windy. When we first started out over 10 years ago we advertised in local shops etc and had a lot of interest but as the years have rolled by it became evident that the effort of visiting shops etc brought so little response it was just not worth it. Maybe with a different cottage it might be a different story..who knows?
I wish I was on the golf course
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- Giddy Goat
- Posts: 9054
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- Location: UK
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We became chums with the local pub landlord, antique shop and fish & chip shop and put up ads but the best response we had were our ad in newsagents in our area of Cheshire.
It is better to remain quiet and have one think you are stupid, than to open your mouth and remove all doubt....
The biggest mistake we make in life is thinking we have time.
The biggest mistake we make in life is thinking we have time.
A few years ago I made cards and spent two days driving around North Essex and South Suffolk, placing them in newsagents and post offices. I had one enquiry, who didn't book in the end but their daughter and family did. I suppose it sort of paid off but I don't think I'd go to all that trouble again.
TC
TC
- kendalcottages
- Posts: 2474
- Joined: Fri Nov 27, 2009 11:08 am
- Location: Kendal, between the Lake District and the Dales
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Hi Windy
Offline marketing?? Shudder the thought... so you actually had to leave your computer to do this... I don't like the sound of that.
I'm interested, when you say "you placed them around town", by that did you mean Lytham or Windermere? I'm guessing you meant the former, but just wondering if there's any merit up here... or maybe everywhere's just too saturated with that kind of stuff (plus there's the problem that people are already up here, so it's really only any good for their next visit...)
Offline marketing?? Shudder the thought... so you actually had to leave your computer to do this... I don't like the sound of that.
I'm interested, when you say "you placed them around town", by that did you mean Lytham or Windermere? I'm guessing you meant the former, but just wondering if there's any merit up here... or maybe everywhere's just too saturated with that kind of stuff (plus there's the problem that people are already up here, so it's really only any good for their next visit...)
Kendal Holiday Cottages Ltd., Kendal, Cumbria - between the Lake District & the Yorkshire Dales.
- Ben McNevis
- Posts: 846
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- Location: Scotland (for) The Brave
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Yes but, I have a feeling that local advertising could be quite effective because locals sometimes have guests that they can't accommodate (e.g. weddings, funerals etc) so it's the locals who arrange the accommodation. Just a thought and no evidence to back it up, except that we did once have wedding guests staying in our cottage where the arrangements were made by the household of the bride who was local to the cottage. However, in this case, it wasn't a result of advertising, it was a relation of a friend who knew that we had the cottage there.plus there's the problem that people are already up here, so it's really only any good for their next visit..
Cheers, Ben
www . scotland-cottage.com www . scottish-cottage.com
Visiting Glenrothes? It's one of your Fife-a-day
www . scotland-cottage.com www . scottish-cottage.com
Visiting Glenrothes? It's one of your Fife-a-day
This was actually in Lytham but it would work equally well (or badly) in Booths in Windermere etc I think - people on holiday thinking about the next one ... Particularly in our area where people do tend to take multiple short breaks.
I share your disquiet about having to do things in the real world KC. It's scary out there.
I share your disquiet about having to do things in the real world KC. It's scary out there.