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Professional PR
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lorca



Joined: 25 Jul 2008
Posts: 2362
Location: The Axarquia, Spain

PostPosted: Sat Sep 04, 2010 5:24 pm    Post subject: Reply with quote

excellent - well done!!
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HoneypotCottages



Joined: 05 May 2011
Posts: 152
Location: Chipping Campden, Cotswolds

PostPosted: Wed Aug 17, 2011 8:49 pm    Post subject: Reply with quote

Congratulations Margaret.....are you still beaming?! Very Happy

Did the PR recommendations help and do you think it was the professional PR (as you thought) that made the difference?

Andy
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Casa Montana



Joined: 13 Jan 2009
Posts: 151
Location: Bocairent, Valencia - Spain

PostPosted: Mon Jan 09, 2012 11:13 pm    Post subject: RE: Gaining press coverage Reply with quote

Hi all,

Hope everyone's well. Just wanted to pick peoples brains re: professional PR.

I am thinking about trying to get some press coverage within the cycling industry. It seems by the amount of cyclists kicking around my area, that cycling could be a good selling point.

So is it the norm when getting a feature in any of these magazines that the owner pays for everything ie: flights, transfers, food etc.......... In return for a great feature in a magazing.

Whoever's done this in the past - Has it brought a massive increase in 1: traffice to your website 2: Increased bookings.

Were you there when they stayed at the house?? Or do you just make it like a rental - Here's the keys, tell us what you think etc...... I'm thinking it would be better if i was there to show them the hightlights, solve any problems etc etc......

Be grateful for any advice from owners that have experience of this.

Thanks

Carl
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Web www.casamontanaspain.iowners.net
HL: www.holidaylettings.co.uk/54076
OD: www.ownersdirect.co.uk/spain/s16635.htm
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Margaret



Joined: 16 Jul 2007
Posts: 3579
Location: Bavaria and Mid Wales

PostPosted: Tue Jan 10, 2012 6:19 am    Post subject: Reply with quote

We have done this in the past. We give free accommodation only - you need to offer travel as well if you want a proper press trip. Certainly we usually entertain press visitors and take them round as much as they want. I can't honestly say that we have had a single booking as a result - that I know of anyway - but it is all good publicity and doesn't cost much.
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Margaret
www.bavarian-forest-holidays.com
www.bayer-wald-ferien.com
www.border-holidays.co.uk
www.twitter.com/BavarianForest
www.facebook.com/BavarianForestHolidays
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Val



Joined: 18 Oct 2010
Posts: 110
Location: Cheshire

PostPosted: Tue Jan 10, 2012 7:47 am    Post subject: Reply with quote

My cousin is a copy writer - I'll get her contact details for you to get in touch if you choose to
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Casa Montana



Joined: 13 Jan 2009
Posts: 151
Location: Bocairent, Valencia - Spain

PostPosted: Tue Jan 10, 2012 5:30 pm    Post subject: Professional PR Reply with quote

@Margaret - Thanks for the reply, always useful to know what's journalists expect out of these things Smile

@Val - That would be great to get in touch with your copywriter cousin. Any contact is always good.

Thank you both

Cheers

Carl
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Web www.casamontanaspain.iowners.net
HL: www.holidaylettings.co.uk/54076
OD: www.ownersdirect.co.uk/spain/s16635.htm
Twitter: http://tinyurl.com/nk5q7o
Myspace: http://tinyurl.com/n9w3gm
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Casa Montana



Joined: 13 Jan 2009
Posts: 151
Location: Bocairent, Valencia - Spain

PostPosted: Wed Jan 11, 2012 12:07 am    Post subject: Professional PR Reply with quote

Hi all,

Well it's looking like this press thing is going to happen and all because of contacts made on twitter. I've been trying to build up my twitter following - targeting cycling, walkers, climbers etc... The cycling press thing came about from me asking 1 of my followers who works in pr who's the best person to contact.

So possible 2 cycling magazines coming later on in the year, maybe as soon as Feb/Mar (eeeeek) To do some reviews of the off road mountain biking opps and on the on road cycling opportunities.

Heading out to our place this Saturday for 10 days. Was supposed to be a chilled out holiday, but it may well be time spent on market research etc..... Local trails, cycle groups and local guides.

Will keep you posted on how it develops Smile

Thanks

Carl
_________________
Web www.casamontanaspain.iowners.net
HL: www.holidaylettings.co.uk/54076
OD: www.ownersdirect.co.uk/spain/s16635.htm
Twitter: http://tinyurl.com/nk5q7o
Myspace: http://tinyurl.com/n9w3gm
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Redmen



Joined: 05 Jan 2012
Posts: 12
Location: Florida

PostPosted: Thu Jan 12, 2012 9:41 pm    Post subject: Excellent Reply with quote

Carl,

This sounds really exciting. I wish I had the knack of promotion...can't seem to pull it off. I'm doing the twitter thing and trying to get journalists interested but all I have ever had was requests for a free stay!!! Anyway good for you. Hope it brings in some business.

Regards
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Lisac



Joined: 16 Jul 2008
Posts: 75
Location: Goa

PostPosted: Mon Jan 16, 2012 4:56 pm    Post subject: Reply with quote

Carl
well done. How is it going?
Redmen
I note your new! Welcome
Lisa
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Casa Montana



Joined: 13 Jan 2009
Posts: 151
Location: Bocairent, Valencia - Spain

PostPosted: Mon Jan 30, 2012 11:31 pm    Post subject: Professional PR Reply with quote

Hi all,

@Redman - Yeah this will be a free stay at my house for these pr guys, but if it gets me an article in a cycling magazine and a feature on a cycling website, then the outlay is fairly minimal. Heating, cleaning etc.... Although 1 pr guy said client pays for flights + accomodation etc.... Other publication said we'll get ourselves over there and you provide accomodation.

@Lisac - Yeah slowly getting there. No dates definitely firmed up with these pr people just yet, but working out which dates suit and when i can get out to be ambassador for Casa Montana and show them what the place really offers etc........

As a result of the twitter thing i have had some independant cyclists who maybe interested in checking out what the riding is like over in Bocairent. So i think twitter is a good social media platform. Next step for me should be get a proper FB page etc......

Will update once i've got dates sorted....

Cheers

Carl
_________________
Web www.casamontanaspain.iowners.net
HL: www.holidaylettings.co.uk/54076
OD: www.ownersdirect.co.uk/spain/s16635.htm
Twitter: http://tinyurl.com/nk5q7o
Myspace: http://tinyurl.com/n9w3gm
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Casa Montana



Joined: 13 Jan 2009
Posts: 151
Location: Bocairent, Valencia - Spain

PostPosted: Mon Jan 30, 2012 11:33 pm    Post subject: Professional PR Reply with quote

PS: Where's your house based? Smile
_________________
Web www.casamontanaspain.iowners.net
HL: www.holidaylettings.co.uk/54076
OD: www.ownersdirect.co.uk/spain/s16635.htm
Twitter: http://tinyurl.com/nk5q7o
Myspace: http://tinyurl.com/n9w3gm
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