HelenB
You'd get a better rate through him, though ads can be placed by anyone, BA or not.
Of course, you could ask him about HotLine......
Goat
Classified Listings
- Mountain Goat
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- Mountain Goat
- Posts: 6070
- Joined: Wed Apr 19, 2006 1:31 pm
- Location: Leysin, Alpes Vaudoises, Switzerland
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Re: Classified ads
Jane Bennett wrote:The Spectator is interesting, and worth getting to flick through their holiday classifieds. It's upmarket but not totally out-of-sight, with an emphasis on France and Italy. We always get replies, but they're hard work: (a) sure rental until it turned out 11 teenagers (meek and quiet was the description) were being dumped on us while the parents were up the road, (b) 100% certain, good 2 weeks, whole chalet etc. until they admitted they all smoked 'but would try not to', (c) others but dates didn't suit. It's worth a go, and you only have to burn 7 fivers a week on a reasonable ad.Mountain Goat wrote:I find personal contacts/friends/friends of friends best
Goat
Last edited by Mountain Goat on Sat May 27, 2006 10:39 pm, edited 1 time in total.
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- Giddy Goat
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Susan, as with the owner Marcus mentioned, I would be fascinated to know exactly what type of ad your neighbour puts into the Lady, and how frequently he advertises. Lineage vs semi-display makes a significant difference to the ad's ability to compete on the page, and obviously, the more text you're prepared to pay for, the more responses you're likely to get too. The Lady is not ineffective, (as mentioned, from 2 insertions of a 30-word lineage ad last year, I received 3 inquiries and one booking) but it just depends on your budget. I'm saying that by spending less, I suspect you will be just as effective on a few well chosen listing sites. I used 2 paid listing sites this year (adding a third more recently) - who knows how much more I'd have had to spend in the Lady (+ or - Chez Nous) to pull in the same number of bookings.
Nostalgia isn't what it used to be
I have only gleaned info from another forum on which he post's, but I believe it is a 6 month advert in the Lady (no idea on cost for this) and presumably a big photo ad in Chez Nous - unless you have one of these I don't think it is worth bothering. Bearing in mind a tiny photo with CN is about £800 per year, a quarter of half page ad must be £2000+ (or several good rental listing sites!)
- Giddy Goat
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To give you an idea based on last year's prices in The Lady, a 6-month ad entitles you to 10% discount. The 30-word lineage ad I put in would have set your neighbour back just under £350 - and with 30 words, the info you can give is still very basic; in my case I included my website address, which no doubt helped me get those 3 inquiries. The same as a semi-display ad, which carries a minimum of 50 words, would have cost the best part of £800. Those figures included VAT.
Nostalgia isn't what it used to be