Bulk emailing

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Nemo
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Post by Nemo »

gam wrote:It would appear that they do rely on images ("web beacons") so you're absolutely right. Someone could open and read your email with images turned off and MailChimp wouldn't know :roll:
Thanks gam for your detective work. That makes me feel a little better knowing that. :D
e-richard
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Post by e-richard »

Actually it was the result of an experiment with Readnotify, which itself uses the 1px image that led me to post my theories above :wink:

I guess at the end of the day, any sort of estimate is good enough for the purposes of analysing large mailshots, but does not help us with enquiry responses.
** Richard
PIMS: Holiday Rental Management system
They say we learn from our mistakes. That makes me a genius !
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Nemo
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Post by Nemo »

Thanks Richard as well. Another of your condor moments then.....? :lol: :wink:
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Windy
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Post by Windy »

Well my stats for the first campaign were 43.6% opened

(I suspected they must be using the image load counting method, so I feel better about what seems a low number)

Of those 26.8% clicked through.

I have had at least one booking from it, and an unusually high pattern of repeat bookers in January so I THINK it has been a success.

I have just sent out our "March Madness" letter (discount off March bookings). It will be interesting to see if sending out 2 in 3 weeks gets a load of unsubscribes or not.

Mailchimp certainly makes it easy to get these out.
e-richard
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Post by e-richard »

Windy wrote:Of those 26.8% clicked through..
To be pedantic, its actually 26.8% of the total that were delivered, not of those that were opened :D

Now, I have also noticed that there was one nerd who apparently opened the message 9 times ! Quite a few other multiple opens too. You cannot tell whether that person clicked through though, but you can see that he opened it at various times of the day over a 2 day period.

A. If someone opens multiple times, I'd hope they are only counted once in the total opens, but who knows ?

B. This guy who opened 9 times had a .de email address, but according to my web logs (StatCounter), no visitors from Germany during that period. i.e. 9 opens - 0 clicks.
Suspicious ?
- of the behaviour
- of the MailChimp stats
- of the StatCounter log

Statistics :roll:
** Richard
PIMS: Holiday Rental Management system
They say we learn from our mistakes. That makes me a genius !
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Windy
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Post by Windy »

To be pedantic, its actually 26.8% of the total that were delivered, not of those that were opened.
No, it was 26.8% of the total unique opens. Of the 370 people who opened it 99 clicked. It would have been 11.7% of the total that were delivered.

And so far the result of my March Madness email is one existing booking who has requested the discount retrospectively. I have given it to them as they are a multiple repeat customer and they are very happy, but so far I am £50 down :cry: :cry: :cry:

I need to find a way to filter out existing bookings from special offers don't I?!!!
e-richard
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Post by e-richard »

I stand corrected on the 26.8% :oops:
Windy wrote:I need to find a way to filter out existing bookings from special offers don't I?!!!

Select "All completed and closed bookings" and if want, add to "All unconverted enquiries" :wink:
** Richard
PIMS: Holiday Rental Management system
They say we learn from our mistakes. That makes me a genius !
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Windy
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Post by Windy »

LOL - no I meant in Mailchimp!
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Jimbo
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Post by Jimbo »

The beast lives!

I finally wrestled the chimp to the ground, but didn't find the building process as straightforward as the more adept chimpers here obviously did. Maybe I'm Dim Jim, or maybe I chose the wrong template, but I found it impossible to change photos once I'd uploaded them onto my template or to tamper with background colours. Also, about 20% of my uploaded email addresses were rejected with 'syntax' problems but, after much careful scrutiny, I still can't figure out how they differ from those that were acceptable? Still, that aside, the beast is looking pleasing when all the bells and whistles are on display (but a bit dorky in plain text).

Thanks to those who recommended Mailchimp. I doubt that I would have discovered it on my own.

Jim
DaveN
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Post by DaveN »

Maybe an appropriate time to BUMP this thread?

Tied in with the recent thread on repeat booking, I scheduled my 'Happy New Year' newsletter to go out at 10:30 today, and had a booking request from a 2011 guest within the hour! :)

If only the same week hadn't been requested by someone else on the 'phone last night! :roll:

Anyhow for any new LMHs, or anyone who's never used Mailchimp to send out newsletters to previous guests, this thread is worth a read.
Open for business.
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Giddy Goat
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Post by Giddy Goat »

DaveN wrote:If only the same week hadn't been requested by someone else on the 'phone last night! :roll:
:lol: I was excited until I came to that bit Dave - typical, wot?!
Nostalgia isn't what it used to be
DaveN
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Post by DaveN »

Well it all worked out. I offered alternative weeks, and Mr Guest has requested one of those :D
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Giddy Goat
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Post by Giddy Goat »

Aw, I feel better now, and good ole MailChimp!
Nostalgia isn't what it used to be
la vache!
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Post by la vache! »

Thanks for the reminder, just did my annual newsletter - 2 enquiries already:)
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