Lay My Hat home page Lay My Hat Forum
The forum for holiday rental owners


 
  FAQFAQ    SearchSearch    MemberlistMemberlist   UsergroupsUsergroups    RegisterRegister  
  ProfileProfile    Log in to check your private messagesLog in to check your private messages    Log inLog in 

Tips for being independent of listing sites

 
Post new topic   Reply to topic    Lay My Hat Forum Index ->
Personal websites
View previous topic :: View next topic  
Author Message
Jenster



Joined: 08 Mar 2016
Posts: 397
Location: Cornwall

PostPosted: Mon Jun 06, 2016 6:13 pm    Post subject: Tips for being independent of listing sites Reply with quote

Sorry if this has been covered before, but I have seen a few people here mention that they are almost independent of the listing sites. I'd love some tips on how to achieve this - I have a website and a facebook page but at this stage I just can't imagine taking a lot of bookings through them. Its early days for me and I guess it takes time but any help along the way would be gratefully received!

Thanks
Jenny
_________________
www.seashellsporthtowan.co.uk
Back to top
View user's profile Send private message Visit poster's website
Mouse



Joined: 20 Jun 2006
Posts: 7104
Location: Balearics

PostPosted: Mon Jun 06, 2016 6:38 pm    Post subject: Reply with quote

Oh I'm interested too!

My website is so difficult to get seen because of the high competition....so I'm looking for other ways too.

Mouse
x
_________________
One martini, two martini, three martini floor!
Back to top
View user's profile Send private message Visit poster's website
French Cricket



Joined: 10 Apr 2008
Posts: 3053
Location: French Pyrénées

PostPosted: Mon Jun 06, 2016 7:12 pm    Post subject: Reply with quote

I'm probably one of the people you're referring to, Jenster.

There's no simple answer (and anyway, if I gave it to to you I'd have to kill you Wink ). But ....

... lots (and lots and lots) of hard work; a good USP; a willingness to take risks and put out for the kind of guests you really want; and a willingness to think differently about how to market. I hate selling and salesmanship so I do everything possible avoid that way of marketing. I spend a lot of time doing two things: giving information about our area (whether that be to prospective guests, or just to anyone who might be interested), and creating relationships.

Those are the things that work for me. Your mileage, of course, may vary!
_________________
Holiday retreat for grown-ups in the French Pyrenees
French Foothills
Our Catalan cottage
Back to top
View user's profile Send private message Visit poster's website
Jenster



Joined: 08 Mar 2016
Posts: 397
Location: Cornwall

PostPosted: Tue Jun 07, 2016 8:00 am    Post subject: Reply with quote

Thanks French Cricket, some great ideas and I have kind of been trying some of them already. As you say its hard work though! I also have a job so finding the time and inclination after work is difficult but I'm sure there's a balance to be found somehow.
_________________
www.seashellsporthtowan.co.uk
Back to top
View user's profile Send private message Visit poster's website
sazzleevans



Joined: 27 Jan 2005
Posts: 294
Location: costa de la luz

PostPosted: Tue Jun 07, 2016 9:49 am    Post subject: Reply with quote

I am really independant now from listing sites. I have a free listing on HA but i use that to see if i can get any off peak bookings or if i fancy one for 10% commission which i don't mind. I obviously prefer no commission but happy to consider.

It is just that, thinking differently about your business. You dont push your apartment in the usual way of showing bedrooms all the time etc but sharing local info via a blog, facebook etc and making the idea of a holiday in the area appealing!

I started with Alan Egan from Bookings plus 4g nearly 2 years ago and its taken i would say 18 months to get where i am now. But two seasons on and his method has worked!!!
_________________
www.islacanelaholidays.com
Back to top
View user's profile Send private message Visit poster's website
greenbarn



Joined: 30 May 2009
Posts: 5901
Location: The Westmorland Dales, Cumbria

PostPosted: Tue Jun 07, 2016 10:15 am    Post subject: Reply with quote

As a suggestion, a more achievable goal is to be independent of the US Corporate listing sites while still using niche sites, or independent sites if they work for you, alongside developing other paths.

The giant sites are now a poor match for independent owners of individual properties and potential guests looking for that market (what used to be the OD market a few years ago), and it's rapidly getting worse. The giants are good for mass market offerings and appeal, at least until such time as the inevitable Big Bang occurs as they hit the limits of outspending each other (and who knows what happens next!?)
Potential guests are quickly becoming more savvy and will search deeper for the type of property that fits their dream and allows them a personal approach; the number may not be a huge percentage of the total market, but it's way more than enough.

There's a thread running in the Members section about having a USP which has some very good thinking material.
_________________
Our Facebook page
Back to top
View user's profile Send private message
kevsboredagain



Joined: 20 Jan 2007
Posts: 3209
Location: France

PostPosted: Tue Jun 07, 2016 10:29 am    Post subject: Reply with quote

greenbarn wrote:

Potential guests are quickly becoming more savvy and will search deeper for the type of property that fits their dream and allows them a personal approach;


This is the total opposite of my experience over the last 8 years.

Guests are becoming less savvy and scared by the negative media of booking direct. They are being taken in by the advertised comfort and safety of online booking and payments which the big corporations are pushing so hard. Most people are generally too lazy to search for personal websites and are blissfully unaware of the extra price they are paying to go through the likes of Trip Advisor or Airbnb. They think they are being savvy by using these sites with lots of reviews and many don't even like to communicate.
_________________
www.samoensalpineholiday.com
www.websiteproud.com
Back to top
View user's profile Send private message Visit poster's website
French Cricket



Joined: 10 Apr 2008
Posts: 3053
Location: French Pyrénées

PostPosted: Tue Jun 07, 2016 10:33 am    Post subject: Reply with quote

kevsboredagain wrote:
greenbarn wrote:

Potential guests are quickly becoming more savvy and will search deeper for the type of property that fits their dream and allows them a personal approach;


This is the total opposite of my experience over the last 8 years.


Whereas my experience tallies exactly with what GB is saying. Maybe you just haven't reached those potential guests yet, kev Wink
_________________
Holiday retreat for grown-ups in the French Pyrenees
French Foothills
Our Catalan cottage
Back to top
View user's profile Send private message Visit poster's website
greenbarn



Joined: 30 May 2009
Posts: 5901
Location: The Westmorland Dales, Cumbria

PostPosted: Tue Jun 07, 2016 10:36 am    Post subject: Reply with quote

kevsboredagain wrote:
greenbarn wrote:

Potential guests are quickly becoming more savvy and will search deeper for the type of property that fits their dream and allows them a personal approach;


This is the total opposite of my experience over the last 8 years.

Guests are becoming less savvy and scared by the negative media of booking direct. They are being taken in by the advertised comfort and safety of online booking and payments which the big corporations are pushing so hard. Most people are generally too lazy to search for personal websites and are blissfully unaware of the extra price they are paying to go through the likes of Trip Advisor or Airbnb. They think they are being savvy by using these sites with lots of reviews and many don't even like to communicate.


Okay - change to "Some potential guests etc etc...." and that's where the market splits between the guests who are content with the giants' offerings and the rest. Any change in behaviour is really only relevant for the last 3 years or so, and increases in significance towards the present as the impact of the US corporates becomes more apparent. You're dead right that they're being taken in, how long that lasts is the imponderable!
_________________
Our Facebook page
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Lay My Hat Forum Index ->
Personal websites
All times are GMT
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Powered by phpBB © 2001, 2005 phpBB Group