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How far do you discount?

 
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Karen&John



Joined: 13 Aug 2017
Posts: 16
Location: Norfolk

PostPosted: Wed May 08, 2019 2:46 pm    Post subject: How far do you discount? Reply with quote

We are fully booked for the school holidays but lots of gaps till then.
We have tried 15% off in May and 10% off in June and July.
If we go lower do we sound desperate or attract the wrong sort of guest?
We are with an agent.

What level of discounts work for you?

J&K
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Cymraes



Joined: 07 Jul 2015
Posts: 390
Location: North Wales

PostPosted: Wed May 08, 2019 3:55 pm    Post subject: Reply with quote

They don't.

I now don't discount at all other than for returning guests who get 10% off.
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zebedee



Joined: 12 Sep 2014
Posts: 954
Location: yorkshire dales

PostPosted: Wed May 08, 2019 10:51 pm    Post subject: Reply with quote

Hi,
Could it be that you need to look at this from a different angle?
You have an agent - what is your agent doing for you? Look very critically at your advert,photos, write up. Etc

It’s all too easy for an agent to say “discount” in the same way an estate agent says “drop your price” when you question them.
That is because they lose far less in reduced commission than you do in income.

I would agree with Cymraes - many people are booking later these days. You should market from the point of view that you believe your prices are correct. If the sites you advertise on or the agent doesn’t get you bookings then change something.
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AndrewH



Joined: 12 Sep 2013
Posts: 1385
Location: Kefalonia, Greece

PostPosted: Wed May 08, 2019 10:52 pm    Post subject: Reply with quote

Cymraes wrote:
They don't.

I now don't discount at all other than for returning guests who get 10% off.

Me too. 10% off for returning guests does attract, I feel sure. I think potential returnees see it as a privilege not available to all, which of course it is.
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SPJ



Joined: 28 Dec 2015
Posts: 195
Location: Aquitaine

PostPosted: Thu May 09, 2019 11:18 am    Post subject: Reply with quote

Cymraes wrote:
They don't.

I now don't discount at all other than for returning guests who get 10% off.


Me too, I don't even advertise that returning guests get 10%. It's something I let guests know when they rebook. So it comes as a really nice surprise for them.
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Joanna



Joined: 23 Aug 2007
Posts: 911
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Thu May 09, 2019 10:47 pm    Post subject: Reply with quote

10% for returning guests. We've tried various other discounts - 10% if you book before end of January or up to 20% for a late booking. They don't seem to work so I'm thinking about just having the 10% for repeats. Each year we get more and more repeat bookings so I'm hoping we'll reach a point when we don't need to work so hard to attract new guests.
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Jo

Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
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gardenboy



Joined: 02 Jul 2011
Posts: 262

PostPosted: Sun May 12, 2019 1:22 pm    Post subject: Reply with quote

Me too, a nice deal for regulars who have shown loyalty. I used to discount in desperation to fill every gap, omg you want to see who you get. They never come back of course because all they wanted was a discounted price. Hardly a sustainable business model.
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Karen&John



Joined: 13 Aug 2017
Posts: 16
Location: Norfolk

PostPosted: Sun May 12, 2019 2:30 pm    Post subject: Reply with quote

Thank you all for your replies.

We will certainly have a rethink - the discount that we offered hasn`t worked anyway.

Best,
J&K
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NeatandPicky



Joined: 30 Aug 2007
Posts: 366
Location: Pissouri Bay, Cyprus

PostPosted: Mon May 13, 2019 1:32 pm    Post subject: Reply with quote

Offering discounts did not work for us. We tried it in the early days and in every instance had issues - concluding we had undervalued our product and sent the wrong message to guests.

Also it gets tricky if/when you've offered a shoulder season discount then they ask to return in peak weeks.

No takeup offering early booking discounts to potential returners. (Conclusion: everyone says they would love to return to keep the owners sweet.)

What has been appreciated is the offer of a low initial holding deposit for a return stay, with the balance of the deposit in January (peak booking time).

We are in a highly competitive market with similar villas built by the same developer, but (naturally) we think our offering is better. We are lucky that there is a large pool of returning guests to the resort. Feedback indicates that regular maintenance and investment in fixtures and fittings are the key for us. Not only do we devote a lot of time and effort, but we are constantly updating and improving. We benefit from the fact that quite a few owners around us don't want this hassle.

Oh and I spend a LOT of time on the website - albeit in fits and starts. This is our sole source of advertising, apart from recommendations.
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