Lay My Hat home page Lay My Hat Forum
The forum for holiday rental owners


 
  FAQFAQ    SearchSearch    MemberlistMemberlist   UsergroupsUsergroups    RegisterRegister  
  ProfileProfile    Log in to check your private messagesLog in to check your private messages    Log inLog in 

SEO and Click Thru Rates

 
Post new topic   Reply to topic    Lay My Hat Forum Index ->
Personal websites
View previous topic :: View next topic  
Author Message
Pengman



Joined: 22 Apr 2019
Posts: 73
Location: Portland, Dorset UK

PostPosted: Thu Mar 11, 2021 12:47 pm    Post subject: SEO and Click Thru Rates Reply with quote

I've had a Wordpress website up for my property for the best part of 2 years but have got little business from it. I knew that was mainly because it needed serious SEO work doing on it and I was always too busy. Well over the past 3 weeks I've spent many hours learning and doing SEO with the Yoast Wordpress plugin and last weekend I enabled the site on the Google Search Console. In the 3 days from 6th to 9th March, in the UK only, I've had 19 impressions, 3 clicks, achieved a click-through rate of 15.8% and achieved an average position/ranking of 19.3, so just into the second page of Google results. No business as of yet, but I find these results encouraging, particularly when I read that a click through rate of 2% is considered good! Also, as we all know, it's usually the big boys who muscle their way (Trump like) to the head of the Google rankings. I guess I must be doing something right but am not totally sure. Anybody got some experience of click thru rates and/or Google rankings they'd like to share?
_________________
I came, I saw, I bought it.
Back to top
View user's profile Send private message
Pengman



Joined: 22 Apr 2019
Posts: 73
Location: Portland, Dorset UK

PostPosted: Tue Mar 16, 2021 10:45 am    Post subject: Reply with quote

5 days later and I've had a total of 4 clicks, 41 impressions, CTR has dropped to 9.8% and average position in the search results is 18.3 (all UK only). 1 click every 2 days isn't amazing, little more than 150 per annum. Will keep monitoring. Would love to know what other's experiences are though?
_________________
I came, I saw, I bought it.
Back to top
View user's profile Send private message
Joanna



Joined: 23 Aug 2007
Posts: 1044
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Tue Mar 16, 2021 11:24 am    Post subject: Reply with quote

I just checked our Wordpress sites (we've got 2 properties each with their own website).

Chandlerscottage.co.uk for the last 7 days got 4.72K impressions, 41 clicks, CTR 0.9% and average position of 31. Interestingly 'owners direct' features in several of the top search terms.

Bakerscottage.co.uk got 751 impressions, 5 clicks, 0.7% CTR and average position of 46.5.

Chandlers is on the coast in East Devon, Bakers is in Chester. I suspect the difference in the figures partly reflects the kind of holidays people are looking at this year - not much interest in city breaks yet!

I did some SEO when I set it them up but haven't kept up with it. I haven't used Yeost, but I'm thinking about it as a way of getting me organised.

When I originally set up the Baker's Cottage site, back in 2004, I did a lot of SEO work on it and it was usually on page 1 of Google for our main search terms and often appeared above TripAdvisor, Holiday Lettings, etc. - those were the days! Now page 1 is dominated by the big sites and the little guys like us have no chance except for very niche search terms.
_________________
Jo

Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
Back to top
View user's profile Send private message Visit poster's website
Joanna



Joined: 23 Aug 2007
Posts: 1044
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Tue Mar 16, 2021 11:29 am    Post subject: Reply with quote

If I set it to UK-only the figures change quite a bit:

Chandlers 2.2K impressions, 39 clicks, 1.8% CTR and 14.7 average position.

Bakers 241 impressions, 5 clicks, 2.1% CTR and 26.2 average position.

I think that reflects the fact our appeal is mostly to the UK market.
_________________
Jo

Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
Back to top
View user's profile Send private message Visit poster's website
Pengman



Joined: 22 Apr 2019
Posts: 73
Location: Portland, Dorset UK

PostPosted: Tue Mar 16, 2021 1:12 pm    Post subject: Reply with quote

Joanna wrote:
Now page 1 is dominated by the big sites and the little guys like us have no chance except for very niche search terms.


Absolutely right Joanna. I concentrated on search terms that, according to Google, had high usages but (for whatever reason), low competition. But great to see your results (for both UK and worldwide) and I'm sure I'll benchmark against them as I go forward.

Yes, I'd definitely recommend Yoast, but there's a lot to learn and it's definitely moved on a lot since I last dabbled with SEO work in 2000 and yourself in 2004. I guess the thing to do is to invest a lot of time get your sites up to speed, then spend a little time on a regular basis trying to keep them there.
_________________
I came, I saw, I bought it.
Back to top
View user's profile Send private message
Pengman



Joined: 22 Apr 2019
Posts: 73
Location: Portland, Dorset UK

PostPosted: Tue Mar 16, 2021 2:28 pm    Post subject: Reply with quote

Talking about Yoast, this just popped up ... 16% discount off Yoast Premium
https://yoast.com/16-sweet-reasons-to-love-yoast-seo/#utm_source=sales&utm_medium=email&utm_campaign=sweet-sixteen-sale
_________________
I came, I saw, I bought it.
Back to top
View user's profile Send private message
newtimber



Joined: 24 Nov 2012
Posts: 1847
Location: Brighton

PostPosted: Tue Mar 16, 2021 3:47 pm    Post subject: Reply with quote

Joanna wrote:
If I set it to UK-only the figures change quite a bit:

Chandlers 2.2K impressions, 39 clicks, 1.8% CTR and 14.7 average position.

Bakers 241 impressions, 5 clicks, 2.1% CTR and 26.2 average position.

I think that reflects the fact our appeal is mostly to the UK market.


I see that you are setting google analytics cookie without explicit consent which I understand is not allowed under GDPR. I'm finding that not allowing google analytics unless cookies are accepted drastically reduced the impressions.
_________________
Newtimber Holiday Cottages Facebook Page
Back to top
View user's profile Send private message Visit poster's website
Joanna



Joined: 23 Aug 2007
Posts: 1044
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Tue Mar 16, 2021 4:03 pm    Post subject: Reply with quote

We have a cookie notice with a message along the lines of 'we use cookies and if you continue using the site then you accept them'.

It isn't set so users must consent before they can use the site though - is that what you mean? I read the GDPR rules when they first came out and as far as I can remember I decided at the time that the kind of cookie notice we've got is OK for our type of site. I could be wrong though.
_________________
Jo

Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
Back to top
View user's profile Send private message Visit poster's website
newtimber



Joined: 24 Nov 2012
Posts: 1847
Location: Brighton

PostPosted: Tue Mar 16, 2021 4:12 pm    Post subject: Reply with quote

Joanna wrote:
We have a cookie notice with a message along the lines of 'we use cookies and if you continue using the site then you accept them'.

It isn't set so users must consent before they can use the site though - is that what you mean? I read the GDPR rules when they first came out and as far as I can remember I decided at the time that the kind of cookie notice we've got is OK for our type of site. I could be wrong though.


As soon as I enter the site the cookies are set; I don't think you're allowed to do this under GDPR as people have to click to accept before cookies are set. I may be wrong though...
_________________
Newtimber Holiday Cottages Facebook Page
Back to top
View user's profile Send private message Visit poster's website
Joanna



Joined: 23 Aug 2007
Posts: 1044
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Tue Mar 16, 2021 5:36 pm    Post subject: Reply with quote

I see what you mean. When I did our GDPR review I didn't find a simple way to set that up on our sites. There are plugins around now that disable cookies until users click the consent button so I'll look into switching to one of those.

I vaguely remember something in the GDPR rules about whether the Google analytics are collecting anonymised data - I think if it's anonymised then we just had to make users aware of it rather than them having to consent. That was about 3 years ago so I might not be remembering it right. Although, that seems to fit with what I put in my GDPR documentation at the time. I think I had to switch anonymisation or IP masking on in our Google Analytics dashboard. Damned if I can find that option now though!
_________________
Jo

Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
Back to top
View user's profile Send private message Visit poster's website
Pengman



Joined: 22 Apr 2019
Posts: 73
Location: Portland, Dorset UK

PostPosted: Fri Mar 19, 2021 2:53 pm    Post subject: Reply with quote

Joanna wrote:
Now page 1 is dominated by the big sites and the little guys like us have no chance except for very niche search terms.


I've been thinking about this and the answer must be for all the small guys to band together and sell through an online site that only represents owners, not agents, and that because of the sheer numbers of us, becomes so large that it has the appearance, both to Google and the public at large, to be one of the big guys. Maybe eventually even the biggest big guy. The irony is that 20 years ago I started what could have become such a site - I did it as a sideline but figured it needed major investment which I wasn't prepared to put in, so it became one of the first .com casualties. Any such site would have to limit itself to only taking business direct from owners though - no agents. But maybe there is such a site out there now, or one that could be such a site? The only site I use, apart from the OTAs, is Simply Sea Views (because I've got a sea view) but from what I can see most of the properties thare are put on by Sykes, so no good in my opinion. I'm heartily sick of paying 15% to the OTAs who add little if any value for it, but getting direct business, or almost direct business at a low cost, ain't easy. Anybody got a view on this?
_________________
I came, I saw, I bought it.
Back to top
View user's profile Send private message
zebedee



Joined: 12 Sep 2014
Posts: 1239
Location: yorkshire dales

PostPosted: Fri Mar 19, 2021 8:35 pm    Post subject: Reply with quote

Pengman wrote:
Joanna wrote:
Now page 1 is dominated by the big sites and the little guys like us have no chance except for very niche search terms.


I've been thinking about this and the answer must be for all the small guys to band together and sell through an online site that only represents owners, not agents, and that because of the sheer numbers of us, becomes so large that it has the appearance, both to Google and the public at large, to be one of the big guys. Maybe eventually even the biggest big guy. The irony is that 20 years ago I started what could have become such a site - I did it as a sideline but figured it needed major investment which I wasn't prepared to put in, so it became one of the first .com casualties. Any such site would have to limit itself to only taking business direct from owners though - no agents. But maybe there is such a site out there now, or one that could be such a site? The only site I use, apart from the OTAs, is Simply Sea Views (because I've got a sea view) but from what I can see most of the properties thare are put on by Sykes, so no good in my opinion. I'm heartily sick of paying 15% to the OTAs who add little if any value for it, but getting direct business, or almost direct business at a low cost, ain't easy. Anybody got a view on this?


Independent Cottages is such a site. Worth looking at. Gets a lot of people looking to book who donít want to pay commission.
Back to top
View user's profile Send private message
Pengman



Joined: 22 Apr 2019
Posts: 73
Location: Portland, Dorset UK

PostPosted: Sun Mar 21, 2021 2:44 pm    Post subject: Reply with quote

zebedee wrote:
Independent Cottages is such a site. Worth looking at. Gets a lot of people looking to book who donít want to pay commission.

Thanks Zebedee. I don't know how I overlooked Independant Cottages. They rank highly on Google for certain search terms too, although punters still have 2,000 cottages to choose from once they've clicked, so they're not a silver bullet. Very useful though. Thanks again!
_________________
I came, I saw, I bought it.
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Lay My Hat Forum Index ->
Personal websites
All times are GMT
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Powered by phpBB © 2001, 2005 phpBB Group