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Pricing

 
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Jemima Copping



Joined: 21 Jun 2013
Posts: 174
Location: Scotland

PostPosted: Tue Apr 06, 2021 9:09 am    Post subject: Pricing Reply with quote

Hi everyone, I have been toying with the idea of stopping seasonal pricing for my self catering property and making all weeks the same. Has anyone done this and how did it work out?
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Cymraes



Joined: 07 Jul 2015
Posts: 519
Location: North Wales

PostPosted: Tue Apr 06, 2021 9:36 am    Post subject: Reply with quote

I'd sell out very fast for the summer and be empty for the rest of the year.

There is a reason why pricing is seasonal. Summer period is where I make enough to make the whole business viable. I would lose all off season bookings to competitors with seasonal rates and wouldn't make enough in the summer to make up for this.
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newtimber



Joined: 24 Nov 2012
Posts: 1850
Location: Brighton

PostPosted: Tue Apr 06, 2021 9:37 am    Post subject: Re: Pricing Reply with quote

Jemima Copping wrote:
Hi everyone, I have been toying with the idea of stopping seasonal pricing for my self catering property and making all weeks the same. Has anyone done this and how did it work out?


Why would you want to do this? Your winter weeks are going to be much more expensive than your neighbours so your property remains empty all winter and your summer weeks are going to be much cheaper and you would end up getting less than you would otherwise.

It makes no business sense at all.
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farley



Joined: 29 May 2014
Posts: 155
Location: Poitou Charentes

PostPosted: Tue Apr 06, 2021 9:41 am    Post subject: Reply with quote

Very cute property. Id certainly consider it myself in the future🙂.
As for simplifying pricing, it could work .
I think you should still charge a higher price for the most popular weeks though .
Hope that makes sense.
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Sunbeam



Joined: 10 Aug 2015
Posts: 157
Location: Spain

PostPosted: Tue Apr 06, 2021 4:10 pm    Post subject: Reply with quote

Perhaps you could just have 2 rates - keeps it simple - but the comments here are spot on
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newtimber



Joined: 24 Nov 2012
Posts: 1850
Location: Brighton

PostPosted: Tue Apr 06, 2021 5:19 pm    Post subject: Reply with quote

Sunbeam wrote:
Perhaps you could just have 2 rates - keeps it simple - but the comments here are spot on


Then you have a "cliff-edge". Having huge disparity in prices between adjacent weeks doesn't look good...
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Sunbeam



Joined: 10 Aug 2015
Posts: 157
Location: Spain

PostPosted: Tue Apr 06, 2021 5:43 pm    Post subject: Reply with quote

that's very true. We operate with three price bands applied to different times of year - and avoids just that.
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SPJ



Joined: 28 Dec 2015
Posts: 453
Location: Aquitaine

PostPosted: Thu Apr 15, 2021 10:56 am    Post subject: Reply with quote

I also find it useful to have lower prices on the shoulders of the season as it brings down the average price shown on Vrbo. Once people are interested enough to look in detail they usually are accepting of my three season pricing - low / mid / high.

Like others have said, I can sell my high season three times over at the price I charge and it would make no sense to have a price any lower. Especially in the current climate.
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