Keywords and Search Terms
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- Posts: 13
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Keywords and Search Terms
A useful tip for anyone considering appropriate keywords and Search Terms is to log onto www.content.overture.com/d/?mkt=uk After doing so click on "Learn More" within the "Advertiser Box". You will then see a further box which includes "Keyword Assistant". Click again and this will bring up a "Search Term Suggestion Tool". Enter the Search Term you are considering and you will be advised how many times that Search Term was used in the previous month.
This is a good tool, but just to clarify, I believe the number of searches it indicates are for people who used Overture as a search engine, not for the whole of the internet. Or it could be for the engines and directories that Overture supplies ads for – can’t remember exactly, but the numbers are relative, not absolute.
There are local Overture keyword suggestion tools. Useful if you are targeting, say, British guests as opposed to US. Here are the urls for the various languages:
UK English
http://inventory.uk.overture.com/d/sear ... uggestion/
American English:
http://inventory.overture.com/d/searchi ... uggestion/
French:
http://inventory.fr.overture.com/d/sear ... uggestion/
Google also has a keyword tool, which tells you which similar phrases have been typed into Google searches. You can get that here:
Canada
https://adwords.google.ca/select/main?c ... ordSandbox
UK English
https://adwords.google.co.uk/select/mai ... ordSandbox
American English
https://adwords.google.com/select/main? ... ordSandbox
And there is a UK-based directory called espotting which also has a keyword suggestion tool, which will give you more of an idea of how British people search:
http://www.espotting.com/popups/keywordgenbox.asp
There are local Overture keyword suggestion tools. Useful if you are targeting, say, British guests as opposed to US. Here are the urls for the various languages:
UK English
http://inventory.uk.overture.com/d/sear ... uggestion/
American English:
http://inventory.overture.com/d/searchi ... uggestion/
French:
http://inventory.fr.overture.com/d/sear ... uggestion/
Google also has a keyword tool, which tells you which similar phrases have been typed into Google searches. You can get that here:
Canada
https://adwords.google.ca/select/main?c ... ordSandbox
UK English
https://adwords.google.co.uk/select/mai ... ordSandbox
American English
https://adwords.google.com/select/main? ... ordSandbox
And there is a UK-based directory called espotting which also has a keyword suggestion tool, which will give you more of an idea of how British people search:
http://www.espotting.com/popups/keywordgenbox.asp
Paolo
Lay My Hat
Lay My Hat
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- Posts: 13
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Hello Paolo,
My experience was exactly the same as yours. I looked at both Overture and Google but found the latter much easier to comprehend and use. Having said that, I much preferred the "Oveture Keyword Tool" and based my Keywords and Search Terms on their Tool. Initially I was just "experimenting" and ran with Google for a month. It cost me about £30.00 limiting expenditure to £1.00 per day. I also had another run In September for a couple of weeks when I had a rather late (2 week) cancellation from a regular guest of ours who comes over from Canada each year. Overall I spent £45.00 and received 271 clicks from approximately 18,000 impressions. The click-through rate was 1.4%. I was sufficiently impressed to conclude that I would run with Google again from November.
Kind Regards,
Alan.
My experience was exactly the same as yours. I looked at both Overture and Google but found the latter much easier to comprehend and use. Having said that, I much preferred the "Oveture Keyword Tool" and based my Keywords and Search Terms on their Tool. Initially I was just "experimenting" and ran with Google for a month. It cost me about £30.00 limiting expenditure to £1.00 per day. I also had another run In September for a couple of weeks when I had a rather late (2 week) cancellation from a regular guest of ours who comes over from Canada each year. Overall I spent £45.00 and received 271 clicks from approximately 18,000 impressions. The click-through rate was 1.4%. I was sufficiently impressed to conclude that I would run with Google again from November.
Kind Regards,
Alan.
Alan,
There is a nice tutorial from Google about the four types of keyword matching you can do, it's here:
http://www.google.com/adwords/tutorial.html
It's a sort of animated demo with a voice.
If you are as vague about keyword matching as I am, it could be useful for fine-tuning your next AdWords campaign.
(For those of you who have not used AdWords yet, this will not mean a great deal. I will be writing an article on the basics of Google AdWords pay-per-click and posting it in this forum.)
There is a nice tutorial from Google about the four types of keyword matching you can do, it's here:
http://www.google.com/adwords/tutorial.html
It's a sort of animated demo with a voice.
If you are as vague about keyword matching as I am, it could be useful for fine-tuning your next AdWords campaign.
(For those of you who have not used AdWords yet, this will not mean a great deal. I will be writing an article on the basics of Google AdWords pay-per-click and posting it in this forum.)
Paolo
Lay My Hat
Lay My Hat
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Hi Paolo,
I have previously explored this tutorial when I first used Adwords. My recollection is that I favoured the Keyword Tool at Overture because it produced more accurate and relevant keyword "phrases". Google seemed to concentrate more on "single" keywords and some of them had little relevance.
Alan
I have previously explored this tutorial when I first used Adwords. My recollection is that I favoured the Keyword Tool at Overture because it produced more accurate and relevant keyword "phrases". Google seemed to concentrate more on "single" keywords and some of them had little relevance.
Alan
Hello Alan
We (The Dedicated Partnership) did some promotion work for you many years ago. I don't know if you recall. Anyway, I hope you are keeping well.
I am going to throw in a couple more sites which I hope users here might find useful:
1) Wordtracker - takes into account not only what people are searching for, but also what people are bidding for.
2) Digitalpoint Keyword Suggestion Tool - this combines Overture and WordTracker data.
Hope you find these useful.
Aaron
We (The Dedicated Partnership) did some promotion work for you many years ago. I don't know if you recall. Anyway, I hope you are keeping well.
I am going to throw in a couple more sites which I hope users here might find useful:
1) Wordtracker - takes into account not only what people are searching for, but also what people are bidding for.
2) Digitalpoint Keyword Suggestion Tool - this combines Overture and WordTracker data.
Hope you find these useful.
Aaron
- livinginitaly
- Posts: 202
- Joined: Fri Oct 29, 2004 4:46 pm
- Location: Italy (at last!)
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another one for the mix...
speaking of keywords and sources of... here's one we find invaluable.
Good Keywords v1.5 (v2 available soon apparently)
It's a free download from http://www.softnik.com/
Accessed directly from a desktop shortcut it's really easy to use and covers Overture, Overture UK, Lycos, Teoma. Also shows link popularity and site popularity (using alexa).
Not my software, i'm making no money from pushing it... just think it's good thats all
Good Keywords v1.5 (v2 available soon apparently)
It's a free download from http://www.softnik.com/
Accessed directly from a desktop shortcut it's really easy to use and covers Overture, Overture UK, Lycos, Teoma. Also shows link popularity and site popularity (using alexa).
Not my software, i'm making no money from pushing it... just think it's good thats all