need a little help

Everything to do with using your own website to advertise your rental property. Design, usability, hosting, getting listed on the search engines, optimising your site, pay-per-click, etc, etc.
gemini
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need a little help

Post by gemini »

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Sue Dyer
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Post by Sue Dyer »

Have a look around here on google http://www.google.co.uk/about.html -
it is possible to pay for premium listings and pay per "click through". I've never felt the need though as luckily the 2 listing sites I use have kept me fully booked since easter.

I hardly use those "click through" links at the side of the google listings when I'm searching - I tend to think of them as more corporate things but that's just my impression.
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paolo
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Post by paolo »

Welcome to the forum, gemini! Image

Getting listed on Google is free. You just go to this page:
http://www.google.com/addurl.html
type in your url (the address of your site) and submit it. Then you wait up to 2 months for them to get round to visiting you and adding you to their index. If there are any other sites linking to yours, Google will find you anyway.

You can't pay to be listed higher. Google ranks sites according to relevance for a particular search. If your site is deemed the most relevant for a search you will be first on the results page.

The way that Google decides how relevant your site might be is a secret that many people spend their lives trying to work out, and it keeps changing.

But the most important factors are the quality of other sites linking to yours, and the content of your site (how closely a search term matches a page's content).

A personal website is highly unlikely to be found high up on Google for the sort of searches people typically make, e.g. 'villa to rent in Tuscany'. This is because there are hundreds of listing sites with more incoming links, more traffic, more relevant content.

However you can try to compete for niche phrases, e.g. 'villa to rent in Montecapo'. There will be fewer people searching for that phrase (actually none because I made it up), but then again they will be likelier to want what you are offering.

My advice is to join the best listing sites and have your own website too. Especially if you can link from your ads to your own site.

The ads you see on the right of a page of Google search results are AdWords pay-per-click ads. These are paid for and in my experience highly effective, but that's another story.

For advice on doing well on Google, read these tips from someone who knows her stuff:
http://searchenginewatch.com/searchday/ ... hp/2198931
Paolo
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Stephen
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Free Search Engines

Post by Stephen »

Could anyone tell me if it is worth submitting my website to all the free search engines or is it a case of...
"you only get what you pay for"

I have seen adds "add your URL free" is it worth the time and effort or would I just end up getting lots of spam.

Thanks in advance
Stephen
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paolo
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Post by paolo »

This advice is by no means authoritative, just what I pick up on my travels on the web. As I understand it, you don't really need to submit to search engines any more, if you have any links to your site - the search engines will find you.

You do have to submit to directories, which are important, not so much because of the clicks you'll get from them, as the value of the link to your site. Search engines like it if you appear in a directory, and it gives you a litte boost in the rankings.

Much the most important directory (I'm calling Yahoo a search engine) is the Open Directory Project - www.dmoz.org. This is compiled by human editors who are looking for some unique content on websites that want in. Google is known to be very partial to a listing in the ODP, because if you're in it, it means an editor has approved you.

A directory you should get into it without trouble (but with delay) is one for travel sites only: http://www.aardvarktravel.net/

There's a guide to search engines and directories at http://www.isedb.com.
And an easy-to-understand guide to submitting to search engines here: http://searchenginewatch.com/webmasters/
You'll find some educated discussion at the High Rankings forum, here is the relevant category: http://www.highrankings.com/forum/index ... owforum=21

To answer your question more specifically, it's probably not worth adding yourself to loads of unknown search engines, because who uses them? See what it says about them at isedb.com, and if they don't appear there, forget about it.

Also, don't fall for services offering to re-submit you to search engines every few months - once you're in, you're in. Or anything that will automatically submit you to the major directories - these are important and have to be done individually by you.

This is a big subject and there is a lot of good information about it at the above High Rankings site. If you want more digestible snapshots of the situation, watch this space...
Paolo
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RobinClapp
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About.com

Post by RobinClapp »

Does anyone know how to get an advertisement on about.com?

Is it something you have to pay for? I couldn't find that information anywhere on its site. Just curious. Its such a neat site.

Robin

http://www.LakesidePromise.com
Lakeside Promise is our dream home titled after our wedding day which was held by a lake.
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paolo
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Post by paolo »

Hi Robin,

If you mean the sponsored links on a page of search results, they seem to be served up by Google AdWords in the normal way.

For other types of advertising, there is a link to Advertising info at the bottom of the about.com homepage.
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BungleBob
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Submitting to search engines and directories

Post by BungleBob »

Hi all

Couple of things...

1. Never submit to search engines
I'd like to underline Paulo's point about not needing to submit to the engines. From our experience - NEVER do it. These free submissions generate so much spam that in some cases the engines could take a dim view. There is more mentioned in our vacation rentals article on search engines at http://www.vacationrentalsdirectory.net ... 901699.htm

Conversely you must submit to directories. We have published a full list for this market at http://www.vacationrentalsdirectory.net ... tories.php

2. Google AdWords
We've placed a couple of campaigns with clients for the paid listings at Google. These have been a roaring success. We were hitting keywords at approximately £1 per click (though many keywords aren't this expensive) and conversion rates have been anything up to 5%. i.e. 5 bookings per £100 spent - should stack up for most owners!

Getting high rankings naturally can be highly rewarding (and free) but it takes time - AdWords offers a great "quick fix" and instant visitor streams.

Full details at: https://adwords.google.co.uk/select/

Also try Yahoo's version (called Overture): http://www.content.overture.com/d/home/?mkt=uk

One caveat: ensure your site is "salesworthy".

When you're paying "per click", you must have confidence that your site is doing the best possible job of converting a web visitor into a sale. Garish colours, flashing lights and music should probably be left out... :wink:

Hope this helps,

Richard
Richard Speigal, Editor, España Breaks
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altyfc
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Post by altyfc »

paolo wrote:A directory you should get into it without trouble (but with delay) is one for travel sites only: http://www.aardvarktravel.net/
Thank you for this mention, Paolo. I've only just noticed it.

I must confess that we do have delay problems. This is just down to the shear volume of submissions we receive. We are working very hard on this and try to get the queue down to only a few days delay by the time we reach Christmas. It's an uneviable task as unfortunately we do also get a large volume of spam submissions.

Bear with us if you've submitted - we shall get around to it. What I would say, though, is be careful with the submission. Because of the volume we have to get through, we are fairly unforgiving if people are lazy with grammar, spelling, etc. and if they don't follow the very clear guidelines.

Finally, we are considering an express submission option. If we went down this route, what would you think would be a fair fee to charge for a submission to receive guaranteed review within 2-3 days?

Aaron
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paolo
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Post by paolo »

I should add that there is a delay with submissions to all free directories, not just the Aardvark one. Because your submission is looked at by a human editor, often on a voluntary basis, and there are many sites for them to get through. The Open Directory Project (www.dmoz.org), which is the most important one, takes months and months to list your site, if at all.
Paolo
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altyfc
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Post by altyfc »

I have been very unimpressed by DMOZ of late. Don't get me wrong... it's great, but only if you can get listed! Their editor forums at the resource zone have a section dedicated to the status of submission queries.

Whenever someone asks about the status of their submission on that site, it seems they just get a stock answer of "ask us again in 6 months time if you're still not listed". What sort of help is that?! :roll:

Aaron
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paolo
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Post by paolo »

Here is an article asking if DMOZ is finished:

DMOZ in 2005
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Jaya Patel
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Post by Jaya Patel »

soodyer wrote:Have a look around here on google http://www.google.co.uk/about.html -
it is possible to pay for premium listings and pay per "click through". I've never felt the need though as luckily the 2 listing sites I use have kept me fully booked since easter.

I hardly use those "click through" links at the side of the google listings when I'm searching - I tend to think of them as more corporate things but that's just my impression.
MAD WOMAN
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