Marketing Costs

OTA = Online Travel Agency, which means those sites that sell the booking and take the payment for you.
kevincohr
Posts: 110
Joined: Sun Aug 28, 2005 5:44 am
Location: Nice, France

Marketing Costs

Post by kevincohr »

I am interested in finding out how much owners budget for marketing costs on an annual basis. I will post polls for both online and offline costs to get an indication of how much owners spend on each.

Keeping in mind the quote "50% of what I spend on marketing is wasted, the problem is, I can't tell which 50%", I'd also be interested in anyone's opinion of which portion of their spend is most effective.

Thanks,

Kevin
mvus
Posts: 118
Joined: Sun Sep 04, 2005 8:56 am
Location: Andalucia, Spain

Post by mvus »

Or how about

"I've written books on marketing


cheque books"!
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