I am interested in finding out how much you spend on online marketing. This includes subscriptions to vacation rentals listing sites, purchase of Google Ads, investment in your personal website etc.
Comments also very welcome about what you find most (or least) effective.
Thanks,
Kevin
Online Marketing Costs
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Paul Carmel
- Posts: 3836
- Joined: Tue Dec 07, 2004 12:25 pm
- Location: Palma Mallorca & Greece
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Paul,
I'm certainly not planning to start a rental site .. that market is way too competitive ! ( As a sidebar comment, I am currently writing an article on the relative attractiveness of the Vacation Rentals Sites industry from an investment point of view : it's not a pretty picture !)
I consider myself an analyst of the Vacation Rentals industry : I got interested because I own vacation property, and started my website (Compare Owner Holiday Rentals) to help owners make the right choices on where to list their property. I'm trying to collect as much objective data as I can so that I can better understand the dynamics of the industry, and marketing spend is one area of interest. This is very much a hobby for me so it's primarily a labour of love ....
Best Regards,
Kevin
I'm certainly not planning to start a rental site .. that market is way too competitive ! ( As a sidebar comment, I am currently writing an article on the relative attractiveness of the Vacation Rentals Sites industry from an investment point of view : it's not a pretty picture !)
I consider myself an analyst of the Vacation Rentals industry : I got interested because I own vacation property, and started my website (Compare Owner Holiday Rentals) to help owners make the right choices on where to list their property. I'm trying to collect as much objective data as I can so that I can better understand the dynamics of the industry, and marketing spend is one area of interest. This is very much a hobby for me so it's primarily a labour of love ....
Best Regards,
Kevin