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Postcards / flyers
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brightmike



Joined: 26 Feb 2015
Posts: 169
Location: Brighton

PostPosted: Sun Mar 15, 2015 11:26 pm    Post subject: Postcards / flyers Reply with quote

Our property is near the seafront in Brighton so I was thinking of getting some postcards or flyers printed to put on the cars in the car parks of the big hotels. This could be considered a bit of a cheeky thing to do but that aside do people think this could be worthwhile to catch these people when they come back to Brighton?
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other



Joined: 13 Aug 2014
Posts: 198

PostPosted: Mon Mar 16, 2015 4:27 am    Post subject: Reply with quote

. .

Last edited by other on Wed Apr 22, 2015 10:29 am; edited 1 time in total
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Rosie



Joined: 12 Sep 2014
Posts: 775
Location: France

PostPosted: Mon Mar 16, 2015 6:35 am    Post subject: Reply with quote

In France every time you go to market you come back to find at least one leaflet stuffed under your windscreen wiper. They go straight in the bin.
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Nemo



Joined: 14 Aug 2008
Posts: 7005
Location: Norfolk

PostPosted: Mon Mar 16, 2015 8:46 am    Post subject: Reply with quote

I'm with RuuElisa. Fly posting and illegal.

Find businesses in the area who are happy to let you leave some or pop one in local newsagents.
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Mon Mar 16, 2015 8:51 am    Post subject: Reply with quote

no, I don't think appropriate, there's something a little desperate about flyers on a car......

Print some postcards and leave them for your guests to take home - or stamped for your guests to send to their friends.
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SandyBeaches



Joined: 01 May 2012
Posts: 1072
Location: Norfolk Coast

PostPosted: Mon Mar 16, 2015 9:14 am    Post subject: Reply with quote

I had some postcards printed last year (double sided ones to make the most of the paper) and leave a couple in the cottages for guests to take, and also put some up in the windows of local shops. I also put a load in the local fish & chip shop where a lot of the tourists go. It's difficult to say whether we get bookings as a direct result, but our bookings have increased this year and I'm always refilling the stock of cards in the fish & chip shop.
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Casscat



Joined: 05 Jul 2014
Posts: 2661
Location: Andalucía

PostPosted: Mon Mar 16, 2015 10:02 am    Post subject: Reply with quote

I always make a mental note never to purchase goods or services from any firm which slaps a leaflet under my windscreen wiper - it's a practice I loathe. You would be better off finding locations where people don't mind you leaving postcards for patrons to take such as shops and leisure facilities.
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brightmike



Joined: 26 Feb 2015
Posts: 169
Location: Brighton

PostPosted: Mon Mar 16, 2015 9:58 pm    Post subject: Reply with quote

Wow, what a consistent "don't do it"!

I parked my car in a gym carpark once and had a flyer from a physio put on my windscreen. I have been visiting him now for 15 years! Guess it doesn't both me. But that's just me.

Thanks for the feedback!
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Casscat



Joined: 05 Jul 2014
Posts: 2661
Location: Andalucía

PostPosted: Mon Mar 16, 2015 10:24 pm    Post subject: Reply with quote

Have you never climbed gratefully and hastily into your car to escape the rain, belted up, started the engine - and then spied a limp piece of paper flopping soggily behind your windscreen wiper requiring you to unbuckle, get back out into the rain and extract it? Worse still the piece of highly coloured, badly printed paper that was placed there the day before, after which it rained and then dried out so you have to get a chisel to actually remove it from your window? If you were to do a straw poll about approval rates for windscreen leafleters I don't think you'd need a supervised recount to determine the outcome Mr. Green
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Tue Mar 17, 2015 11:45 am    Post subject: Reply with quote

I parked my car in a gym carpark once and had a flyer from a physio put on my windscreen.

I think the explanation is that marketing a physiotherapist is a whole different ball game to a holiday let. The customer's outlay on a physio, or a restaurant meal, is likely to be what? 10%? of the outlay on a holiday rental.
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Normandie



Joined: 06 Jun 2006
Posts: 1670
Location: France - southern Manche (50)

PostPosted: Tue Mar 17, 2015 4:40 pm    Post subject: Reply with quote

brightmike wrote:
I parked my car in a gym carpark once and had a flyer from a physio put on my windscreen.

That was a local business marketing to a local clientele... and a clientele that might already be in need of a physio. Wink

Putting a flyer for a holiday let on the cars of people who are already in that town - and may be local anyway and parked for a meeting, seminar or for work - doesn't seem that focussed to me.

I often get leaflets left on my windscreen when I'm in towns on market days, etc, and if it's not advertising some forthcoming event that might interest me or guests, I don't get further than glancing at them before binning them.
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zebedee



Joined: 12 Sep 2014
Posts: 754
Location: yorkshire dales

PostPosted: Tue Mar 17, 2015 8:30 pm    Post subject: Reply with quote

I returned to my car one day to find a flier for a new hairdresser in the town under the windscreen wiper. I promptly binned the flier.
Next time it rained (didn't have to wait too long for that!) I found that my windscreen wiper had been damaged by having been bent to put the flier under it. If I had remembered the name of the hairdresser I would have been prepared to threaten action. I was pretty annoyed at having to pay to put it right.
Please, please don't put fliers on cars.
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brightmike



Joined: 26 Feb 2015
Posts: 169
Location: Brighton

PostPosted: Wed Mar 18, 2015 12:54 am    Post subject: Reply with quote

I think I'm picking up on the fact that people find flyers on their cars annoying. Evil or Very Mad

Since it is a common form of marketing this implies that it can be effective. It therefore must come down to how targeted it is?
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zebedee



Joined: 12 Sep 2014
Posts: 754
Location: yorkshire dales

PostPosted: Wed Mar 18, 2015 9:39 am    Post subject: Reply with quote

Some years ago we were told by a Business Link advisor ( for another business all together) that unsolicitated fliers produce less than a return of 2 for every 1000. And this was a time when more people took newspapers so fliers could be cheaply distributed for you.

I would expect that the number of returns would be even less from a holiday flier as the context is so different to what we were thinking of (we decided not to go with the fliers).

Consider your own response to junk mail delivered by your postman or with newspapers??? Do you immediately rush out to use the service, buy the pizza etc???

I, along with other local holiday owners, still produce a brochure for our property which we leave at the local TI. Many people visit the area, ramblers etc and the coaches park in the car park where the TI is located. The TI also send out the brochures to people enquiring about accommodation and can be picked up off the shelf by anyone visiting the TI.

It is very common for people to return to the area for a holiday as opposed to a day trip when they realise how much there is to offer here.

I always ask people who book how they found out about the cottage and the number who respond saying it is from the brochures alone is very small. However, the brochures do lead to people looking for the cottage via the Internet at a later date and going on to book.

The TI is a useful resource for you, and I believe that if you want to profit from the area you should be prepared to put something back and support advertising your area in a wider sense. A relationship with the local TI is a good start to do this.

At least I can say that I have never found any of my brochures ( or worse, several of them) screwed up in a bin in the car park or on the floor somewhere.
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Normandie



Joined: 06 Jun 2006
Posts: 1670
Location: France - southern Manche (50)

PostPosted: Wed Mar 18, 2015 9:52 am    Post subject: Reply with quote

brightmike wrote:
Since it is a common form of marketing this implies that it can be effective. It therefore must come down to how targeted it is?

Only my opinion but... I think that nowadays it is an old-fashioned method of advertising a cheap and nasty product. I doubt I'm alone in this. If you've a good quality holiday rental, I don't think flyers on cars in the same town is the way to go.
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