Hi all,
It's that time of year again, just when we are at our busiest it is time to think about next years advertising!!
Just recieved an offer from escapeholidays.co.uk, a years advertising plus 2 extra photos for £60 (normally about £85 plus extra for the photos)
Has anyone got any comments or advise for good advertising?
Hope you all have a good 2006 season
Regards
Sue
advertising for 2007
-
Mountain Goat
- Posts: 6070
- Joined: Wed Apr 19, 2006 1:31 pm
- Location: Leysin, Alpes Vaudoises, Switzerland
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Sue
There's stacks of good advice on this Forum re rental listing sites, and it depends so much on what you're offering, where it is, price etc. etc.
A quick solution is to imagine you're a customer looking for a place like yours. Produce a shortlist of keywords 100% relevant to your property (but not unique i.e. name of property). Stick them in Google. Look at the rental sites it produces on the first page. Carefully look at each site in turn and see if anything grabs you - design/style/atmosphere/cost etc. Then give them a go.
This has all been said by others infinitely more experienced than we are.
Holiday-Rentals works for us in terms of actual bookings - streets ahead of the rest; the others all produce stacks of enquiries but they don't turn into bookings.
Best advice will come from French property owners.
One last 'trick'. If you've found a listing site which looks good, pick any property they're listing. Copy/paste a phrase from their 'unique' text, preferably with a few place names, and stick it verbatim in Google. See if Google finds it. If it doesn't - treat with extreme caution - their database engine may not be spider-friendly and you can classify the site in the chocolate kettle category.
In fact, using escapeholidays.co.uk as an example, it would need one of LMH's resident gurus to explain how any search engine would get anywhere with trying to spider that site. I'm sure they're wonderful.
Good luck.
Goat
There's stacks of good advice on this Forum re rental listing sites, and it depends so much on what you're offering, where it is, price etc. etc.
A quick solution is to imagine you're a customer looking for a place like yours. Produce a shortlist of keywords 100% relevant to your property (but not unique i.e. name of property). Stick them in Google. Look at the rental sites it produces on the first page. Carefully look at each site in turn and see if anything grabs you - design/style/atmosphere/cost etc. Then give them a go.
This has all been said by others infinitely more experienced than we are.
Holiday-Rentals works for us in terms of actual bookings - streets ahead of the rest; the others all produce stacks of enquiries but they don't turn into bookings.
Best advice will come from French property owners.
One last 'trick'. If you've found a listing site which looks good, pick any property they're listing. Copy/paste a phrase from their 'unique' text, preferably with a few place names, and stick it verbatim in Google. See if Google finds it. If it doesn't - treat with extreme caution - their database engine may not be spider-friendly and you can classify the site in the chocolate kettle category.
In fact, using escapeholidays.co.uk as an example, it would need one of LMH's resident gurus to explain how any search engine would get anywhere with trying to spider that site. I'm sure they're wonderful.
Good luck.
Goat
Difficult to say, what works for 1 does not naturally follow that; it works for all things French.
It is difficult to know where your place is situated, presume, that your are in the Vendee, beautiful location, sun sea and great fish!
If you search for 'listing sites' on here there will be enough to satisfy the heartiest of appetites
.
It is difficult to know where your place is situated, presume, that your are in the Vendee, beautiful location, sun sea and great fish!
If you search for 'listing sites' on here there will be enough to satisfy the heartiest of appetites
.