2006 booking stats - most effective sites
Posted: Thu Aug 17, 2006 9:54 pm
In keeping with the tradition of posting our booking statistics, and since I doubt we'll be making more bookings for this year, here are our booking stats, in order of most to least weeks booked. I also calculated the cost per inquiry and cost per booking, depending on the cost of the advertisement.
Direct bookings from our website continue to lead the pack. French Connections generated more inquiries that last year (including some that inquired from our own web form but found us through the FC site), but not many bookings. A lot of the FC inquiries were for booked weeks. I also had a lot of FC inquiries the week I was sick, so I didn't get to them very quickly, and they didn't convert. But they all did appear to be legitimate inquiries.
What really shocked me was Perfect Places. The client inquired far in advance, and then contacted me again months later, but they did originally find us through Perfect Places. Interesting.
Note that previous statistics have been posted at:
viewtopic.php?t=682
viewtopic.php?t=967
viewtopic.php?t=1902
Did I miss the thread where everyone had already done this for this year's bookings?
Code: Select all
Our Website (directly): 15 inquiries, 6 bookings for 8 weeks (US$8.67/US$21.67 each)
Holiday-Rentals: 12 inquiries, 2 bookings for 6 weeks (£24.38/£65 each)
VRBO: 10 inquiries, 4 bookings for 5 weeks (US$19.60/US$49 each)
French Connections: 25 inquiries, 2 bookings for 4 weeks (£6/£75 each)
Friends or Client Referrals: 1 inquiries, 1 booking for 2 weeks ($0/$0 each)
Perfect Places: 3 inquiries, 1 booking for 1 week ($0/$0 each) - I was shocked to find this!
A-Gites.com: 9 inquiries, 0 bookings
What really shocked me was Perfect Places. The client inquired far in advance, and then contacted me again months later, but they did originally find us through Perfect Places. Interesting.
Note that previous statistics have been posted at:
viewtopic.php?t=682
viewtopic.php?t=967
viewtopic.php?t=1902
Did I miss the thread where everyone had already done this for this year's bookings?