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Analytics question

 
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Ben McNevis



Joined: 15 May 2006
Posts: 819
Location: Scotland (for) The Brave

PostPosted: Sat Sep 26, 2015 10:28 pm    Post subject: Analytics question Reply with quote

I recently started with Google Analytics after using ExtremeTracking for many years.

Now, I get some indication of the "Average position" for each Google query phrase which initially struck me as really useful but..

for some phrases when I do a Google search, my target URL is not anywhere near that average position

and...

I know that Google results vary according to where in the world you are and presumably other factors so the discrepancy is understandable

and this got me thinking...

it's a count of "impressions", so if a user only looks at Page 1 of the search results, something that would have been on Page 2 never becomes an impression. So, this must mean that the "average position" is skewed heavily towards a Page 1 position to such an extent that it is fairly useless.

Or have I missed something?
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Cheers, Ben
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