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am paying for a FB post boost to sell 4-week cancellation

 
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Sun Nov 29, 2015 9:57 pm    Post subject: am paying for a FB post boost to sell 4-week cancellation Reply with quote

Just received a cancellation of a 4-week Jan/Feb booking... sob. Crying or Very sad

Need the money to pay for the new bathroom and floorings which are going in now.



So have just taken a €12 7 day post boost targetted with the following tags:
retired
55-65 yr olds
walkers
birdwatchers
Portugal
Algarve
nature
food drink
travel

located in UK, Ireland, Isle of Man

In the last hour it's been shown to 101 people (as opposed to my usual reach of about 30)

Watch this space?
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Gordo



Joined: 07 Oct 2015
Posts: 190
Location: UK, Spain, Ireland

PostPosted: Mon Nov 30, 2015 12:59 pm    Post subject: Reply with quote

Tavi, I've just posted something relating to this on another thread so pasting it below also.

Based on my own experience I suggest you try just females and just one location for maybe an hour or two see if you notice any peak. Unfortunately by the time I'd sussed it out properly I was near the end of my trial but I found each time I made a change in demographics it caused a rise in responses.

<snip>
I needed to fill a 2 week summer slot that had been cancelled at short notice so I setup a £2 per day like-building exercise and planned to run it for 2 weeks at a cost of £28. By the 4th day I'd got the 2 weeks sold. There's a lot of crap/bogus ID stuff on there but if you think of it as purely a numbers game then it's certainly worth a try. My demographics were showing me that 75%+ of clickers were female and 80%+ were using mobile phones. Very easy to switch different countries on and off and so focus more on dedicated areas (if appropriate). I only got the one booking (objective achieved) but as a consequence ended up with a list of almost 300 prospects whom I can now potentially 'spam' for next year
</snip>
_________________
Happiness is a journey not a destination,
So work like you don’t need the money,
Love like you’ve never been hurt,
and Dance like no one’s watching…
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Bunny



Joined: 16 Oct 2013
Posts: 3387
Location: South of England

PostPosted: Mon Nov 30, 2015 6:33 pm    Post subject: Reply with quote

I had no idea you could change the target audience once you had set it up and it was live. Crying or Very sad
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Mon Nov 30, 2015 7:20 pm    Post subject: Reply with quote

Bunny wrote:
I had no idea you could change the target audience once you had set it up and it was live. Crying or Very sad


I didn't either, will have a look.

Yes, I've noticed that most of my fans are women - perhaps I should have tagged them instead of all.

One thing I've noticed is that of the people who've liked my post so far (and no actual new page likes or bookings yet) some have been old fans/in fact old guests. So hardly new stuff - probably simply that FB is not showing them my posts as a general rule.

edit: and trying it only on mobiles is relevant too.; thanks Gordo.

edit again: I've just found the Advert Manager (top right in the drop-down menu) and have edited to women only, including mobile devices and expanded to France and Spain English speaking. haha Very Happy Let's see.
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Gordo



Joined: 07 Oct 2015
Posts: 190
Location: UK, Spain, Ireland

PostPosted: Mon Nov 30, 2015 9:44 pm    Post subject: Reply with quote

Bunny wrote:
I had no idea you could change the target audience once you had set it up and it was live. Crying or Very sad


Yes and that's my point, it seemed to me that each time I made a significant change something within FB seemed to try a bit harder?!!! I don't have a clue how it's supposed to work but it was easy to monitor the changes very soon after they occurred.

.
_________________
Happiness is a journey not a destination,
So work like you don’t need the money,
Love like you’ve never been hurt,
and Dance like no one’s watching…
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