Posted: Mon Mar 14, 2016 11:28 am
I agree with others that the site is very wide. I use a Full HD screen and it was wider than I usually have my browser window.
I loaded the site without Javascript at first as that is the way my browser is set up (granted that isn't normal but in this case it was informative). What I noticed is that it took some time to work out what the site was about. The first thing I see is the header "Swallowdale in Brundall". So I'm thinking, is it a place? Village? Town? I'm not sure. I look at the menu bar below the header and see 'boat hire', 'Norfolk broads' and 'book now'. I now think that it is a boat hire place. Then I look at the text and see 'Welcome to Swallowdale..' and I'm thinking it's a place name again. Then I scan the text (as most people will) and I miss the bit in the first sentence that finally tells me it's a holiday home.
The point of all this is that I think you need the page to shout 'Holiday Home' more than it does. OK, most people will see the photos and work it out (I didn't, because I didn't have Javascript on). But search engines don't see pictures. Maybe think about putting 'Holiday Home' in the header.
Also, from an SEO point of view you need to look at your H1 tags. You should only have one set of H1 tags on each page (I.e. your header). You currently have lots, including in the footer, which isn't good. You also need a more descriptive meta description.
I loaded the site without Javascript at first as that is the way my browser is set up (granted that isn't normal but in this case it was informative). What I noticed is that it took some time to work out what the site was about. The first thing I see is the header "Swallowdale in Brundall". So I'm thinking, is it a place? Village? Town? I'm not sure. I look at the menu bar below the header and see 'boat hire', 'Norfolk broads' and 'book now'. I now think that it is a boat hire place. Then I look at the text and see 'Welcome to Swallowdale..' and I'm thinking it's a place name again. Then I scan the text (as most people will) and I miss the bit in the first sentence that finally tells me it's a holiday home.
The point of all this is that I think you need the page to shout 'Holiday Home' more than it does. OK, most people will see the photos and work it out (I didn't, because I didn't have Javascript on). But search engines don't see pictures. Maybe think about putting 'Holiday Home' in the header.
Also, from an SEO point of view you need to look at your H1 tags. You should only have one set of H1 tags on each page (I.e. your header). You currently have lots, including in the footer, which isn't good. You also need a more descriptive meta description.