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Marketing: Just got 5 new FB page likes for €0.40
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Sat May 14, 2016 2:31 pm    Post subject: Marketing: Just got 5 new FB page likes for €0.40 Reply with quote

I've just done an FB paid page promotion - started this morning. This means my page shows up in their news feed as a "suggested page"...with whatever photo I choose....rather than just a promoted post.

Have 5 new page likes in the last couple of hours.

I targetted Portugal north of here as I want to try to shift a few remaining summer weeks and a lot of my high season guests come from up there.

Let's see if I get any bookings!
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FelicityA



Joined: 05 Nov 2010
Posts: 2773
Location: Cotswolds

PostPosted: Sat May 14, 2016 2:44 pm    Post subject: Reply with quote

Excellent! I just did a promoted post and didn't get any likes at all but 9 new post engagements ( can't work that out) and a 'reach' of 24,000 (oh, yeah....). I did get two bookings through my website that time but neither mentioned Facebook and haven't answered that question. I spent £1.50 a day for 9 days. I might try your way next time.
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Sat May 14, 2016 3:03 pm    Post subject: Reply with quote

In the past I've only done promoted POSTs and had likes on the post but not on my page

This time it's my page I'm promoting so when they click "like" they'll hopefully see my future posts too.....got to be better value for money?

I think people often can't remember how they got to your website and trying to understand my webpage analytics makes me want to lie down in a darkened room.

I'm such an amateur!
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Mouse



Joined: 20 Jun 2006
Posts: 7104
Location: Balearics

PostPosted: Sat May 14, 2016 5:29 pm    Post subject: Reply with quote

Interesting tavi...I was thinking of promoting the page and website. Just need to get a few more posts up on it.

When you say north Portugal. ..is that people living there?

Mouse
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Sat May 14, 2016 7:02 pm    Post subject: Reply with quote

Mouse, yes. My area (down South for those of us who are geographically challenged) is very popular in August for the city folk from Oporto and Lisbon, so I targeted them only. ( usually get them thru my Medihols advert)

So many of my page likes are just local residents and businesses I wanted to reach people who might actually be potential holiday makers.

Now up to 11 new page likes from Lisbon and further north Smile
But no bookings from them yet. Sad lol
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Nemo



Joined: 14 Aug 2008
Posts: 7007
Location: Norfolk

PostPosted: Mon May 16, 2016 9:28 pm    Post subject: Reply with quote

Having been on holiday recently and checking into various places, all my facebook adverts after that point were local businesses from the areas I'd checked in that had no relevance to me, either during my stay or after. It made me realise how adverts can really hit the wrong target at least some of the time!
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Tue May 17, 2016 7:53 am    Post subject: Reply with quote

absolutely Nemo....as someone once said "I know half of my advertising budget is wasted - trouble is: I don't know which half"!


Now have 98 new page likes since my promoted page started. Two enquiries.
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booboo



Joined: 21 Jan 2012
Posts: 715
Location: Haloze Slovenia

PostPosted: Thu May 19, 2016 11:17 am    Post subject: Reply with quote

Shocked Thanks for that Tavi, i will give that a try!
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Thu May 19, 2016 8:12 pm    Post subject: Reply with quote

My 7 days is coming to an end tomorrow (I think).

I've had 178 new page likes from it - so in theory that's 178 new people who live in Lisbon and Porto and who spend their summer holidays in Algarve.

I've had two or 3 enquiries (thru my website - I think they went there from my FB page) and one booking Smile (if she pays her deposit today or tomorrow).

These are Page Likes as I said, so in theory they will continue to see my posts. Certainly my recent post likes have also gone up.
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French Cricket



Joined: 10 Apr 2008
Posts: 3053
Location: French Pyrénées

PostPosted: Fri May 20, 2016 9:28 am    Post subject: Reply with quote

Well done, tavi - that's a great result.

Dimbo question. I don't ever see 'suggested pages' in my newsfeed. Is that because I use adblocking software? If so, I presume anyone who does the same will be excluded from seeing a boosted page? But possibly not a boosted post?

As you can see, I haven't much of a clue! I've got a boosted post going at the moment, targeted to people interested in birds - the post created a lot of response anyway when I put it up yesterday so I rashly decided to spend 4 euros on it! Got another 3 days/3 euros spend to go but I've got a couple of new page likes and lots of post likes already.
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Fri May 20, 2016 10:30 am    Post subject: Reply with quote

fc I'm really not sure of the answer. Myself, I see suggested pages and sponsored pages down the rhs of my newsfeed. No idea what the difference is. I also see some pages come up in my newsfeed....where I can like the page without having to go to the page...same as liking a photo/post?... which I'm guessing is what these people have done.

Like you, last time I promoted a post I got a couple of page likes, and lots of post likes. But the problem is that these people don't then see your page again (if they've only liked the post).

Am now up to 202 new page likes since last Saturday.

My google analytics tells me that in the last 7 days my website's had 46 new users

2 were referrals from Ownersdirect.
5 were referrals from Facebook.

It's kind of interesting but... it's doing my head in!
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French Cricket



Joined: 10 Apr 2008
Posts: 3053
Location: French Pyrénées

PostPosted: Fri May 20, 2016 12:08 pm    Post subject: Reply with quote

So I've just tested it out by turning my ad blocker off and back on.

With it on: no suggested pages or sponsored pages on the right hand side - in fact, nothing at all on the right hand side. But I do get the odd 'like page' box where someone else has liked or cited a page that I haven't already liked. If you see what I mean.

With it off: I then get suggested pages and sponsored pages on the RH side.

I've always assumed that everyone uses ad blockers, which would make boosting a page useless, but maybe I'm wrong .....
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French Foothills
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tavi



Joined: 14 Sep 2011
Posts: 2578
Location: Algarve

PostPosted: Fri May 20, 2016 12:52 pm    Post subject: Reply with quote

FC - I do, or did, use adblockers but I think I revert to the default each time I clear my cookies/cache...or maybe that's on my other computer. (I need to step away from the keyboard as head is spinning with all this marketing rethink - HA's fault)

The other potential problem with FB is your fans need to "turn on notifications" when they like your page, if they want to be sure of seeing your posts. Otherwise FB will use its own algorithms to decide what to show them - we can see ourselves if we like a post from a page we tend to see more from that page....but we have to have liked that page first...not just a post we've been shown

I think.

Darkened room beckons.

Smile
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French Cricket



Joined: 10 Apr 2008
Posts: 3053
Location: French Pyrénées

PostPosted: Fri May 20, 2016 1:54 pm    Post subject: Reply with quote

I'll see you there Rolling Eyes
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French Foothills
Our Catalan cottage
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Casscat



Joined: 05 Jul 2014
Posts: 2661
Location: Andalucía

PostPosted: Fri May 20, 2016 5:22 pm    Post subject: Reply with quote

I use ad blocking software, and it works except on my iPad where i continue to get loads of blurb.
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