Search Engine Optimisation (SEO)

Up, down, could be better? How to get more bookings is our number one obsession. Talk shop here.
newtimber
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Joined: Sat Nov 24, 2012 5:57 pm
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Post by newtimber »

You need to spend a lot of time with Adwords working out which phrases/keywords actually bring you bookings. You can achieve this - but it's a bit of a learning curve.
You can spend a lot of money and get no actual bookings at all - you need to choose keywords that are very specific to your area and your unique selling points so that only people who are going to have a reasonable chance of booking will click your link.
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