Lay My Hat home page Lay My Hat Forum
The forum for holiday rental owners


 
  FAQFAQ    SearchSearch    MemberlistMemberlist   UsergroupsUsergroups    RegisterRegister  
  ProfileProfile    Log in to check your private messagesLog in to check your private messages    Log inLog in 

Bookings from "Point of Sale" merchandising

 
Post new topic   Reply to topic    Lay My Hat Forum Index ->
Non-internet marketing
View previous topic :: View next topic  
Author Message
abode



Joined: 11 Apr 2016
Posts: 11
Location: Costa del Sol

PostPosted: Mon Jun 06, 2016 12:30 pm    Post subject: Bookings from "Point of Sale" merchandising Reply with quote

Forgive the buzz words in the title (I have a retail background) but point of sale (POS) material is an age old and well proven technique - think Mary Portas (love her or hate her - I'm a fan).

Three POS ideas spring to mind (subject to planning or other local restrictions - which you can always ignore anyway ):

Banners - I suggested this to a fellow homeowner in a Costa del Sol village - they have had a 3 month winter let and enquiries for 2017 from it - their property is close to the village centre.

Window stickers - If your property is straight onto the street (eg in a village) then tasteful window stickers at street level can work a treat - there was a very successful owner in Whitby used to use this.

Weatherproof leaflet dispensers and a sign at the gate to your property - very popular with B and B operators in the Yorkshire Dales near me (even though it's a National Park).

We've invested enough in the property and frontage - we may as well get a return. A retailer's front window is often the best "free" advertising they can get.

Apologies if this has been mentioned before.
_________________
Success is never final; failure is never fatal - Conrad Hilton - Be My Guest
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Lay My Hat Forum Index ->
Non-internet marketing
All times are GMT
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Powered by phpBB © 2001, 2005 phpBB Group