Joined: 11 Apr 2016
Location: Costa del Sol
|Posted: Mon Jun 06, 2016 12:30 pm Post subject: Bookings from "Point of Sale" merchandising
|Forgive the buzz words in the title (I have a retail background) but point of sale (POS) material is an age old and well proven technique - think Mary Portas (love her or hate her - I'm a fan).
Three POS ideas spring to mind (subject to planning or other local restrictions - which you can always ignore anyway ):
Banners - I suggested this to a fellow homeowner in a Costa del Sol village - they have had a 3 month winter let and enquiries for 2017 from it - their property is close to the village centre.
Window stickers - If your property is straight onto the street (eg in a village) then tasteful window stickers at street level can work a treat - there was a very successful owner in Whitby used to use this.
Weatherproof leaflet dispensers and a sign at the gate to your property - very popular with B and B operators in the Yorkshire Dales near me (even though it's a National Park).
We've invested enough in the property and frontage - we may as well get a return. A retailer's front window is often the best "free" advertising they can get.
Apologies if this has been mentioned before.
Success is never final; failure is never fatal - Conrad Hilton - Be My Guest