Page 1 of 1
now trying a Local Awareness ad on Facebook
Posted: Fri Jul 08, 2016 2:20 pm
by tavi
According to FB insights - 79% of the people near my business (150m radius) using FB in the last week are TOURISTS. Of course, as to be expected.
Usually when I target my FB ads I try to avoid local people/businesses for the obvious reason that they're not holiday makers.
So, I'm trying an ad targeting people up to a 3km radius of my property. It's called a Local awareness ad. Hopefully it will be shown to tourists when they use FB?
Trouble is I can't EXCLUDE residents.
Still, worth a try for €2 a day for 7 days?
Posted: Sat Jul 09, 2016 10:46 am
by Casscat
The proof of the pudding and all that. Has to be worth a punt. I think a high percentage of summer holidaymakers spend a great deal of their summer holiday online scouting options for the following year's summer holiday!!
Posted: Sat Jul 09, 2016 12:20 pm
by tavi
Casscat wrote:The proof of the pudding and all that. Has to be worth a punt. I think a high percentage of summer holidaymakers spend a great deal of their summer holiday online scouting options for the following year's summer holiday!!
That's my thinking too Cass.
My only doubt is the targeting info on FB is a little ambiguous. It's not clear (when targeting those in a 3km radius) whether I'm being shown to the tourists, or those who live here, or both.
Got two new page likes, most people are on a mobile device, according to FB.
Gawd knows what it all means....lol
Posted: Mon Jul 11, 2016 9:13 pm
by Nemo
From my experience, it will target people who check in at local places, so that will be a good proportion of tourists. After my holiday in the US I got all sorts of sponsored posts from local businesses, all completely irrelevant to me as they were targeted at residents. I think targeting tourists might work very well though if they like the area and want to return.
Posted: Mon Jul 11, 2016 9:35 pm
by tavi
By coincidence, Nemo, I was just looking at the advert report...
A quick glance says it's been shown to about 2.5k people, vast majority on mobile devices, age group 25-44 This means all the people sitting at the pavement cafes in the hot nights this weekend (and watching the football ahah)
Got 8 new page likes and 22 people clicked the "get directions" button.
Most of the new page likers don't live in the area (judging from those whose FB pages I can view)...which must mean they're on holiday here.
All very interesting but...... oh for the days when all you had to do was list on OD