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Top 16 marketing experts to follow

 
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Nemo



Joined: 14 Aug 2008
Posts: 7005
Location: Norfolk

PostPosted: Fri Sep 02, 2016 11:17 am    Post subject: Top 16 marketing experts to follow Reply with quote

In case you don't have enough reading matter, Wink here are a few gurus to pick up tips from including several who are known to LMH members. Many of them have interesting stories as to how they came to be where they are in the industry.

http://blog.lodgify.com/vacation-rental-marketing-experts
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AndrewH



Joined: 12 Sep 2013
Posts: 1208
Location: Kefalonia, Greece

PostPosted: Fri Sep 02, 2016 2:08 pm    Post subject: Top 16 marketing experts to follow Reply with quote

Having read this, Nemo, I picked up on Vanessa de Souza Lage of RentalsUnited. I tried her "Channelizer" and answered the questionnaire as best as I could as it related to my property. These are the sites it came back with as best for me:

Booking.com
Expedia
HomeAway

Oh dear!
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Sunbeam



Joined: 10 Aug 2015
Posts: 74
Location: Spain

PostPosted: Sat Sep 03, 2016 6:08 pm    Post subject: Reply with quote

Thanks for the list - I follow Louise Brace and 1ChicRetreat who have good advice - look forward to checking out the others...

Found this post about using the name of your property in your listing details - hopefully encouraging people to google you to find your website - this works for us so thought I would share

http://vacationrentalsecrets.com/web-design-3-vr-websites-awe-inspire-get-bookings/
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AndrewH



Joined: 12 Sep 2013
Posts: 1208
Location: Kefalonia, Greece

PostPosted: Sun Sep 04, 2016 3:38 am    Post subject: Reply with quote

Sunbeam wrote:
Found this post about using the name of your property in your listing details - hopefully encouraging people to google you to find your website - this works for us so thought I would share

http://vacationrentalsecrets.com/web-design-3-vr-websites-awe-inspire-get-bookings/

Thanks Sunbeam - good point. I shall make some changes today. At present, the descriptions say near the beginning: "Our villa is set on a hillside etc. etc." Much better to say: "Villa Athena is set on a hillside etc. etc."
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Annew



Joined: 04 Nov 2009
Posts: 908
Location: Devon

PostPosted: Tue Sep 06, 2016 11:07 pm    Post subject: Reply with quote

I'm troubled to see Bortolotti on the list given the rather dismissive and rude email he sent me earlier this year when I declined to attend his webinar. Personally, I can't find anyone outside of the US rental business or anywhere in the marketing world who has heard of him!

Otherwise, intriguing list (as a marketeer) and thx Nemo!
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Nemo



Joined: 14 Aug 2008
Posts: 7005
Location: Norfolk

PostPosted: Wed Sep 07, 2016 9:47 am    Post subject: Reply with quote

That's unpleasant Annew. Sad The list is very US centric not surprisingly but there are a few that can add value. Just finding the time to read..... Smile
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Joanna



Joined: 23 Aug 2007
Posts: 844
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Wed Sep 07, 2016 1:30 pm    Post subject: Reply with quote

Thanks, I've bookmarked several of these for future reference.

Just a word of warning though - the link to Damian Sheridan's needmorerentals.com was blocked by my copy of Norton as a 'dangerous web site'. It seems that at some point the site has been hacked and may contain scripts that redirect users to a malicious site. Not sure if this is still the case - I didn't go any further since I've already got plenty of reading material from the other links!
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Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
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antoniob



Joined: 13 Nov 2013
Posts: 50
Location: Sardinia, Italy

PostPosted: Sun Oct 02, 2016 3:12 pm    Post subject: Reply with quote

Annew wrote:
I'm troubled to see Bortolotti on the list given the rather dismissive and rude email he sent me earlier this year when I declined to attend his webinar. Personally, I can't find anyone outside of the US rental business or anywhere in the marketing world who has heard of him!

Otherwise, intriguing list (as a marketeer) and thx Nemo!


I'm quite surprised to read your words, Annew. I would be happy to know what you're referring to, as I'm not used to be rude or dismissive with anyone, nor have I ever run a webinar before.

I looked everywhere in my inbox for any communication between you and I but I couldn't find anything and I keep track of everyone I get emails from.

Please accept my apologies, if I have somehow hurt you.

I sent you a PM yesterday through this forum, once I found out about your quite surprising comment. Feel free to reply here or privately if you wish.
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Antonio
Owner of http://www.casateulada.com and host of the Vacation Rental World Summit http://vacationrentalworldsummit.com
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charles cawley



Joined: 21 Sep 2010
Posts: 1205
Location: Herefordshire, Shropshire, Borders

PostPosted: Mon Oct 03, 2016 9:46 am    Post subject: Reply with quote

Thanks for these. They certainly look worth checking.

Sometimes, an immediate commercial urge can remove part of the potential value of the advice offered. There are some really helpful people out there but there are too many selling commonsense as if it were the greatest most secret and exclusive wisdom.
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