Facebook etiquette - what to do now?
Posted: Tue Sep 06, 2016 10:45 am
I'm just coming to the end of a Facebook POST promotion - it's a post on our main Facebook page, but advertising my Textiles Holidays website. I know "reach" statistics are a bit iffy to say the least, but I do feel it's been successful. (Though who knows who will actually go ahead and book having seen the ad... )
Can anyone please advise? What am I now meant to do with the info/names of people who have either shared, commented, or liked the post (and indeed the page)? There have been 26 shares, 102 likes, and 21 comments... The "comments" are mainly people telling their friends about it, or saying "shall we go?", and from looking briefly at some of the profiles it DOES look as if many of these people have "sewing" related interests so could well be my target market. I know those who have also liked the page will see future posts, but those who commented on the post won't, and I'd like to target them later in the year, to keep interest going... (Is there a way to do that, without it looking as if I'm stalking them?!).
One other thing - I've looked into this but can't find an answer - what is the difference between "Paid" and "Organic" Reach? I don't know 2,000 people so I know the "Organic" hasn't just reached friends, but why isn't that classed as "Paid" when clearly it's come about because I've paid for this boost.....?
Can anyone please advise? What am I now meant to do with the info/names of people who have either shared, commented, or liked the post (and indeed the page)? There have been 26 shares, 102 likes, and 21 comments... The "comments" are mainly people telling their friends about it, or saying "shall we go?", and from looking briefly at some of the profiles it DOES look as if many of these people have "sewing" related interests so could well be my target market. I know those who have also liked the page will see future posts, but those who commented on the post won't, and I'd like to target them later in the year, to keep interest going... (Is there a way to do that, without it looking as if I'm stalking them?!).
One other thing - I've looked into this but can't find an answer - what is the difference between "Paid" and "Organic" Reach? I don't know 2,000 people so I know the "Organic" hasn't just reached friends, but why isn't that classed as "Paid" when clearly it's come about because I've paid for this boost.....?