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Social Media Really Doesn't Work

 
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Stewart



Joined: 11 Jun 2011
Posts: 114
Location: Fife, Scotland

PostPosted: Sun Oct 13, 2019 5:57 pm    Post subject: Social Media Really Doesn't Work Reply with quote

Prove me wrong.
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Joanna



Joined: 23 Aug 2007
Posts: 931
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Mon Oct 14, 2019 11:18 am    Post subject: Reply with quote

It's hard to know for sure. We have 2 cottages. I've put 1 on social media but not the other. They're in different markets so they're not directly comparable. One is in Chester so mostly shorter city breaks and easier to let year round. The other is in a seaside town in Devon so more traditional holidays and very seasonal. That's the one I put on social media to try & extend the booking season.

I gave up asking guests where they found us a long time ago - so many just said 'the web' or even gave us the name of sites we don't list on. I think people look at so many sites it all becomes a blur and they're often don't really know how they arrived at ours.

We've only had 1 booking that I can definitely attribute to Facebook. But, Facebook, Instagram and Pinterest are the biggest referrers to our website at the moment.

We get around 40% of new bookings through our own site which accounts for around 50% of our income. It's hard to know how many of those came to us via social media. Another 40% are repeat bookings and the rest are ABB & TA.

In previous years we've had 25% or less bookings from our own site so I think that social media has played a part in bringing that number up.

I'm thinking about setting up the Chester cottage on Facebook, etc. too to see if it makes any difference. It can be a lot of work and I don't post constantly like some owners do. Is it worth the effort? At the moment I'd say it probably is.
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Jo

Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
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Jenster



Joined: 08 Mar 2016
Posts: 447
Location: Cornwall

PostPosted: Mon Oct 14, 2019 12:19 pm    Post subject: Reply with quote

Most of my bookings come from Facebook these days. However I am lucky that there is a very active facebook group for rentals in my area (Cornwall), with a very proactive admin team who are constantly driving membership up. I don't think I'd be anywhere near as successful with social media without this group.
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www.seashellsporthtowan.co.uk
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ianh100



Joined: 10 Jan 2013
Posts: 561
Location: Sherborne Dorset

PostPosted: Mon Oct 14, 2019 5:17 pm    Post subject: Reply with quote

We are also getting an increasing number of bookings from Facebook but it is hard work. For us it has filled the gap where we used to get TA and OD bookings.
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