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Christmas & New Year rates?

 
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MichelleB



Joined: 04 Sep 2019
Posts: 11
Location: Sherwood Forest

PostPosted: Sun Oct 27, 2019 2:17 pm    Post subject: Christmas & New Year rates? Reply with quote

Hello everyone

We are new to the Holiday let business. We will be up and running just before Christmas.

We've had lots of enquiries to book between Christmas & New year. As a rule of thumb how much extra do you charge fro the festive period?

Thanks in advance

Michelle
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zebedee



Joined: 12 Sep 2014
Posts: 1164
Location: yorkshire dales

PostPosted: Sun Oct 27, 2019 6:23 pm    Post subject: Reply with quote

Hi MichelleB
Welcome to the forum and good luck with your new venture. Christmas and New year are generally considered as peak weeks, although you may find locally there there are some small reductions you need to make to attract bookings eg New Year is always good in my area, but not so much Christmas. I now have a minimum 4 night stay for Christmas but look to get a full week booking for New Year.

Where about are you?
Be careful not to accept a short break too quickly and I vary the date that New Year bookings go in at to accommodate school holidays and the fact that many people donít work between Christmas and New Year.

Often the best thing to do is a search for properties in your area to see how popular those weeks are and what prices are charged in relation to a peak week booking.
Hope this helps.
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Joanna



Joined: 23 Aug 2007
Posts: 992
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Mon Oct 28, 2019 10:04 pm    Post subject: Reply with quote

It does depend where you are. We charge peak rates for our Chester house & have a minimum booking of 4 or 5 nights depending on how Christmas falls - we're off site so our cleaners availability is a consideration. Chester is a very popular place at Christmas with lots going on.

Our Devon house would be more of a mid season rate because there's not so much going on there - lots of cafes & restaurants close over Christmas and New Year. In fact we usually go there ourselves for Christmas because we've got family nearby.
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Jo

Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
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Jenster



Joined: 08 Mar 2016
Posts: 454
Location: Cornwall

PostPosted: Tue Oct 29, 2019 12:16 pm    Post subject: Reply with quote

It really depends where you are and what others in your area are charging. Like Joanna, we charge a mid-season rate (about the same as for May and October half terms) in our Cornwall apartment. We usually advertise full weeks only for both Xmas and New Year but haven't yet achieved a full week booking for both - usually Xmas week books, and I end up accepting a shorter break for New Year, as often the dates fall such that people would have to take time off the first week of Jan for the full week, which people are reluctant to do. I'm happy with this as the short break price is sufficiently elevated to make it worth my while.
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MichelleB



Joined: 04 Sep 2019
Posts: 11
Location: Sherwood Forest

PostPosted: Tue Oct 29, 2019 1:48 pm    Post subject: Reply with quote

Thanks everyone.

We are based in Sherwood Forest - a lodge surrounded by pine trees, so it's a pretty special place in winter and Christmas. Other lodges are booked up around here during the festive period so I think definitely charge slightly more than the peak season - will give it a whirl anyway!

Thanks
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Joanna



Joined: 23 Aug 2007
Posts: 992
Location: Chester, North West England & Sidmouth, East Devon

PostPosted: Tue Oct 29, 2019 2:02 pm    Post subject: Reply with quote

Sounds lovely - have you got some Christmassy photos you can put on your website/listing pages? If it's your first year it might be worth staging some shots - table laid for Christmas dinner and so on.
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Jo

Joint owner of Baker's Cottage in Chester & Chandler's Cottage in Sidmouth
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zebedee



Joined: 12 Sep 2014
Posts: 1164
Location: yorkshire dales

PostPosted: Tue Oct 29, 2019 5:55 pm    Post subject: Reply with quote

As itís your first year, I wouldnít charge more than a peak week as it is difficult to know when people would book for that time of year.
Itís easier to get a little less this year, with an actual confirmed booking then try a higher price next year (which you can always lower if you donít get the interest).
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MichelleB



Joined: 04 Sep 2019
Posts: 11
Location: Sherwood Forest

PostPosted: Tue Oct 29, 2019 10:39 pm    Post subject: Reply with quote

Thanks Joanna that's a great idea!
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