Advertising in magazines

Using press and magazine advertising, brochures, mailings - old hat or still cost-effective?
HoneypotCottages
Posts: 157
Joined: Thu May 05, 2011 10:29 pm
Location: Chipping Campden, Cotswolds

Post by HoneypotCottages »

Greenbarn wrote:
Giddy Goat wrote: I decided to off-hire The Lady, both hard and soft editions. Tried them twice. Expensive and totally useless!
I did that and ended up losing half the house, so certainly expensive.......

:lol:

Val, I think that getting your brochures into the RSPB visitor centre is likely to bring rather more enquiries than the original magazine ad. Good luck with it.
I agree, that's a touch for sure and I suspect you will get a few enquiries / bookings on the strength of it.....will be interesting to see 8)
Andy Smith
loscuatrotulipanes
Posts: 8
Joined: Sat Oct 08, 2011 12:30 pm
Location: Casco Viejo, Panama

Exchanging Rooms for Advertising

Post by loscuatrotulipanes »

The "barter" is no new concept. But we've offered -- with great success -- free nights in the low season to owners or reps at advertising mediums (magazines, newspapers, tv shows, radio shows...etc). This allows us to get credit at the top exposure publications without paying a dime. Because our rooms would sit empty anyway, it's a no brainer barter and our competitors often wonder "how can they afford such expensive spots?!?!"
- Matt
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