Classified ad newspapers

Using press and magazine advertising, brochures, mailings - old hat or still cost-effective?
Post Reply
Darren
Posts: 86
Joined: Tue Nov 09, 2004 5:56 am

Classified ad newspapers

Post by Darren »

I know alot of them are regional based but I used a company called adtrader which distributes all over the UK, brought a good response.

Has anyone had any luck in advertising in free classified ad newspapers? If so, which ones?

Cheers,

Darren :)
Top
User avatar
jimadept
Posts: 80
Joined: Mon Mar 21, 2005 4:48 pm
Location: Cantabria, Spain
Contact:
Contact jimadept

Post by jimadept »

Hi Darren,

How much did it cost, and what did you get for your money?

I assume you were advertising WWHH though, rather than an individual property, which might make quite a bit of difference to the response. Am I right?

cheers, Jim
Top
User avatar
Normandy Cow
Posts: 2687
Joined: Sun Nov 28, 2004 7:14 am
Location: Normandy
Contact:
Contact Normandy Cow

Post by Normandy Cow »

Sorry if I am being a little thick, but what does WWHH mean? :(
Top
Fraise
Posts: 2079
Joined: Sat Oct 30, 2004 8:25 am
Location: Charente Maritime and Middle England

Post by Fraise »

:( Nope- I don't know either.......

www.thepetitmanoir.com
Top
User avatar
paolo
Posts: 3885
Joined: Thu Jun 17, 2004 1:18 pm
Location: Provence, France
Contact:
Contact paolo

Post by paolo »

WWHH is Darren's listing site.
Paolo
Lay My Hat
Top
User avatar
oskar
Posts: 140
Joined: Sun Dec 19, 2004 2:22 pm
Location: Lanzarote
Contact:
Contact oskar

Post by oskar »

How much did it cost, and what did you get for your money?
¿¿ Isn´t it free?? :?
Top
reddevil
Posts: 244
Joined: Thu Feb 10, 2005 5:35 pm
Location: Spain

Post by reddevil »

Question - is Darren not allowed to advertise his site due to forum rules?
--------------------------------------------------
What would you attempt to do if you knew you would not fail?
Top
User avatar
jimadept
Posts: 80
Joined: Mon Mar 21, 2005 4:48 pm
Location: Cantabria, Spain
Contact:
Contact jimadept

Post by jimadept »

Sorry for the unnecessary abbreviation! Darren runs a paid listing site called Worldwide Holiday Homes, a forum similar to this one and a Travel Rant blog.

In other words I can imagine that an advert in a classified ad paper for a listing site - "Choose from over 1000 holiday homes in 26 countries" or whatever - might be a lot more effective than a similar sized one for a single property or small group of properties, like wot we got.

cheers, Jim
Top
User avatar
paolo
Posts: 3885
Joined: Thu Jun 17, 2004 1:18 pm
Location: Provence, France
Contact:
Contact paolo

Post by paolo »

is Darren not allowed to advertise his site due to forum rules?
That's right. Rental listing site owners are allowed to post as long as they are contributing to our understanding of the holiday rentals business, but they can't promote their own sites.
Paolo
Lay My Hat
Top
Darren
Posts: 86
Joined: Tue Nov 09, 2004 5:56 am

Post by Darren »

I can't answer anything apart from Jim's question about adtrader magazine; the price depends whereabouts in the UK you advertise, ie.. which region, also what style of classified ad you place, i.e. all text, or text with border etc.

An example though it cost me £28 for 4 issues for an classified ad with border.

Darren :)
Top
User avatar
jimadept
Posts: 80
Joined: Mon Mar 21, 2005 4:48 pm
Location: Cantabria, Spain
Contact:
Contact jimadept

Post by jimadept »

That sounds like an excellent deal when you compare it to normal local papers, which usually seem to charge £15-£20 just for a very basic classified ad in a single issue.
Top
Post Reply

Return to “Non-internet marketing”