"A Place in the Sun"

Using press and magazine advertising, brochures, mailings - old hat or still cost-effective?
olive
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"A Place in the Sun"

Post by olive »

Anyone tried this? HR Property 61782 boasts an appearance on it but is reducing the 2 middle weeks of September by 25%, suggesting that "A Place in the Sun" isn't very helpful.
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Garri
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Post by Garri »

Isn't "A Place In The Sun" a TV show about buying property overseas and not a TV show aimed travel consumers? If you accept that, then why would you expect the exposure on such an ill-targeted show to translate into holiday bookings?
olive
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Post by olive »

That's what I thought, Gary - without the details - but see my post on RR's beans. Or read her fab reviews (re-read if necessary - you'll see what I mean).
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Garri
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Re: "A Place in the Sun"

Post by Garri »

olive wrote:Anyone tried this? HR Property 61782 boasts an appearance on it but is reducing the 2 middle weeks of September by 25%, suggesting that "A Place in the Sun" isn't very helpful.
Why should it be helpful? It's a TV show AND magazine aimed at people looking to buy property. It is not aimed at travel consumers.
olive
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Post by olive »

Don't know, garri - HR Property 61782 chooses to mention their presence on it - maybe people don't know what it is!
Hells Bells
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Post by Hells Bells »

The programmes audience may consist of a lot more travel consumers than you may expect.
Hells Bells
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Post by Hells Bells »

Our very own Kersh was on a 'Place in the Sun'
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Big Sis..
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Post by Big Sis.. »

Our very own Bohinj Badger....

was on it as well :wink:
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