I read a couple of years ago that Boston was the most popular tourist destination in the USA. I don’t know how they measured it and I didn’t believe it (hello, Orlando?) but it must be near the top at least. So why not New Hampshire for non-Americans? If people are going to Boston, they must be fanning out through New England.Our home is in New Hampshire, USA. I have never had anyone outside the USA. Can anyone say whether New England is a destination that appeals to those abroad?
Do you have any non-US site ads? A US site will optimize for US terms like vacation rentals. A British web user will use terms like ‘holiday rentals’ and ‘self catering’ on a search engine so won’t necessarily find a US site.
It would be worth doing this if you think non-US visitors can fill in the gaps in your calendar. On the other hand you may be better off increasing your ad spend for US renters as that is likely to be a bigger potential market than the rest of the world combined.
If you want to gauge if there is a market in, say, the UK, you can use a brief, inexpensive AdWords campaign (Google’s pay-per-click programme). Select keywords that a British user would use, but not an American – for example “New Hampshire holiday rentals�, “self catering New Hampshire�, “New Hampshire holiday homes�, etc. Do the same for different geographical names – counties or towns near you. Direct the ad to your site.
After a week you’ll see how many ‘impressions’ you got – how many times your ad was shown to an internet search on Google. This will give you an idea of how many times in that period a phrase was used. It may even, if people are clicking on your ad, bring enquiries from the UK.
(The above applies to any destination, substitute 'New Hampshire' for your location.)