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The Lady

 
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apexblue



Joined: 10 Sep 2008
Posts: 2123
Location: UK

PostPosted: Thu Jan 29, 2009 12:50 pm    Post subject: The Lady Reply with quote

Has anyone any success with placing an ad in The Lady?

www.northwalesholidaylets.co.uk
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scaliwells



Joined: 22 Sep 2008
Posts: 214
Location: Deux-Sevres, Poitou-Charentes

PostPosted: Fri Jan 30, 2009 4:38 pm    Post subject: Reply with quote

I thought about advertising with them last year. Their rate doesn't seem too bad. I remember in the 80's it was quite popular, but I'm not sure what coverage they get and how effective it would be, so I decided against it.
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Paul Carmel



Joined: 07 Dec 2004
Posts: 3850
Location: Palma Mallorca & Greece

PostPosted: Fri Jan 30, 2009 4:47 pm    Post subject: Reply with quote

We tried it years ago and we seemed to get a lot of old dears ringing wanting a chat. We might as well have been the local double glazing company. That said it was 4 years ago so things may have changed.
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J&J



Joined: 14 Apr 2007
Posts: 922
Location: Bretagne, France

PostPosted: Fri Jan 30, 2009 4:57 pm    Post subject: Reply with quote

It worked well for us, 2004-2008. Quite expensive, but we did have the ad. in all year round. The longer you leave it in, the higher up the list it goes.
You have to be quite clever to fiddle with your wording in the limited space available to make an impact.
How can I put this ....... a good class of customer!
I believe the magazine is on sale in most supermarkets, and finds its way into dentists/doctors' surgeries and military establishments.
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Judith & James
Apartment in Dinard, Brittany.
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teba18



Joined: 31 Jan 2008
Posts: 273
Location: Algarve

PostPosted: Fri Jan 30, 2009 5:25 pm    Post subject: Reply with quote

We tried it a couple of times and had a good response in terms of telephone calls but only a couple of bookings. That said, both of those became repeat bookings for a few years so we certainly got our money's worth.
I think they do a 'special' for whatever country you're in and we advertised when ours came up.
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Richard D



Joined: 03 Mar 2007
Posts: 563
Location: Charente-Maritime, France

PostPosted: Fri Jan 30, 2009 9:21 pm    Post subject: Reply with quote

Our very first advert was in "The Lady" when we started out in gîtes about 15 years ago. The ad managed to fill our single gîte all Summer and the guests were all lovely without exception. People would call us (or sometimes even write letters) to express their interest !

We used to post out a printed brochure as we had no website and not even an email address in those days. I'm very happy to hear that this publication is still going !
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linda147



Joined: 05 Sep 2006
Posts: 264
Location: Costa de la Luz, Spain

PostPosted: Mon Feb 02, 2009 3:51 pm    Post subject: Reply with quote

we tried this a year ago and didn't get a single enquiry so didn't bother again.
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Linda
Vejer de la Frontera Holiday Accommodation
Vejer tourist information
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pepsipuss



Joined: 23 Feb 2008
Posts: 3473
Location: Bédar, Almeria

PostPosted: Mon Feb 02, 2009 6:41 pm    Post subject: Reply with quote

In another life we used it for promoting a mail order business which should have been right up the alley of their readership. VERY expensive - one response! Admittedly she spent oodles over a period of a few years!
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http://www.fincalaserenidad.com
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catherinedonegal



Joined: 18 Mar 2008
Posts: 378
Location: Dunkineely, County Donegal, Ireland

PostPosted: Sun Feb 08, 2009 10:26 pm    Post subject: Re: The Lady Reply with quote

apexblue wrote:
Has anyone any success with placing an ad in The Lady?

www.northwalesholidaylets.co.uk


isn't that link holidaylets.net?

that is the one i advertised on in the past few weeks and i've 2 bokings already.
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chrismooney



Joined: 06 Feb 2006
Posts: 103
Location: indre,loire,dept 36

PostPosted: Mon Feb 09, 2009 10:21 am    Post subject: Reply with quote

we tried the lady last year....not one enquiry so decided to not pursue any further....perhaps a longer ad could have worked but then the costs start mounting up?
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Robin



Joined: 20 Jan 2010
Posts: 12
Location: Charente Limousine Dept 16

PostPosted: Sat Feb 06, 2010 4:48 pm    Post subject: Reply with quote

Well I've just booked a couple of weeks ads - mainly because when the kids were young we always got our French holiday cottages from the Lady. As I am now an old blimp (according to my wife), it might be just the thing - or maybe not, lets wait and see. Its supposed to have dynamic new editor so perhaps it will attract more readers.

Robin
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Annew



Joined: 04 Nov 2009
Posts: 916
Location: Devon

PostPosted: Sat Feb 06, 2010 7:09 pm    Post subject: Reply with quote

I used it 10 years ago to test the market and it wasn't too successful, but as the rates were very cheap last summer I thought I'd give it another go.

Sadly, only one enquiry (from someone who wanted to be near the sea - perhaps "Beautiful Barn Conversions in the peaceful mid-devon countryside" wasn't specific enough!) and several phone calls from other publications (country living, daily mail, & the like) and from holiday cottage listing sites.

Shame really, as I booked a cottage through The Lady about 15 years ago and have recruited 2 au-pairs and a nanny through the domestic ads.

The new editor is Rachel Johnson (sis of Boris) - maybe she'll glam it up a bit!
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