New Logo

[kirkland]

Just designed our new logo if anyone wants a look...http://www.flickr.com/photos/decarts/3771552836/

[Margaret]

and this is ours.
http://www.flickr.com/photos/25231786@N08/3774923182/

Now used on our organic, unbleached cotton shopping bags (http://www.flickr.com/photos/25231786@N ... 577912398/) and umbrellas.

[enid]

Oh they're both very nice - I xant a logo - how did you do it?

[Margaret]

Combination of clip art and my son-in-law's skill at drawing curves on a computer (I can't do it!)

[kirkland]

I used photoshop

[e-richard]

Thats really smart (and clever imagery) Kirkland, but I looked at your website to see HOW you intend to use it, and nothing yet....

... yeah sorry, I'm probably too impatient

[kirkland]

I haven`t worked it out yet either, but i will soon.

[Garri]

@kirkland: I like the stylised mountain and lake image but I'm not sure about the choice of font. For me, the word 'escape' looks crammed in, needs a little bit of space I feel.

Also, I'm not keen on the descender and ascender of the p and b merging, but I can see why you've done it

To get around that, try experimenting with uppercase and also using a different font for the word 'to'. What about using same typeface but applying different styles (e.g. thin, medium, italic, bold etc) to each word.

A useful site to see how words look in various fonts is http://myfonts.com/ - the best ones aren't free, but support foundries

The strong point of your logo is the combined shape of the mountain and lake but it needs better rendering and different choice of typography.

You've cracked one of the challenges of logo design: not to rely on colour for effect. I feel your logo would work well in monochrome (with better typography, of course!)

Here's some good pointers, take note of item 8 (and 7, which you've solved with your treatment already)

http://www.smashingmagazine.com/2009/06 ... go-design/

[Garri]

.... also, I just noticed the black line of the hill going through the p, and with a little bit of black showing under the p, it looks messy

[Giddy Goat]

Seriously useful links Garri.

Kirkland, I like your logo too, but there's one thing that troubles me - maybe I'm in a minority however: I'd sooner the hills were more symmetrical as the logo has a definite bias to the left. Maybe you preferred it that way though so I'll just slope off now, if you'll pardon the pun!

[Garri]

... and another point: the mountains are outlined in black but the lake isn't. Needs to be more consistent.

[Giddy Goat]

I vote for getting rid of the black lines then.

(Sloped back)

[happybee]

Just designed our new logo if anyone wants a look...http://www.flickr.com/photos/decarts/3771552836/

I love the logo! Really good - makes me long for sailing and trekking and other blissful holiday activities.

[Dmitri]

Hi kirkland,

Overall I think you've got the right idea. However, I would like to make a few suggestions. I agree with Garri that the text looks too crammed in. Whitespace is crucial to a good design and if used correctly can project a powerful image. This article explains it really well: http://www.alistapart.com/articles/whitespace.

Also, like Garri I am not sure about p and merging due to the different vertical bar widths. However, I get what you are trying to do. Check out the titles of Catch Me If You Can here: http://www.youtube.com/watch?v=gaLDyrun_Cc. It is a great effect and if you can tidy it up, it will look fatastic.

I would suggest you soften the colours in the background a bit. The primary colours look quite harsh. If you replaced them with a paler tone that fades to white, it would provide a really good backdrop to the texr.

[Garri]

Dmitri, when I first saw the opening titles of Catch Me If You Can, I immediately thought SAUL BASS! But he died in 1996 and that film is much later. The style is definitely lifted from Saul Bass, the daddy of film titles.

Also, thanks for reminding me of that Mark Boulton article, appreciated