In this issue of Lay My Hat, a great tip on photographing your property at its most appealing, and thoughts on just how easy it is to find your ad on a rental listing site.
Also, some of the hot discussion topics on the Lay My Hat forum right now.
What's the Lay My Hat forum? You mean you don't know?! It's where hundreds of rental owners hang out instead of working, and exchange ideas and advice on everything to do with owning a holiday rental property - if you haven't taken a look yet, you're missing out. It's very informative and good fun. The forum is here.
All the best,
P.S. You can read past editions of Lay My Hat here:http://www.laymyhat.com/newsletters/newsletterList.php.
Photographing your property 'on the blink'
I liked this tip from the Lay My Hat forum so much that I asked Joanna if I could run it in the newsletter, so here it is!
The first photo was shot mid-day, the second one was shot "on the blink". Same house, but which is more inviting, and why?
The second one is taken from a more interesting angle, but more important, it emphasises a warm glow coming from inside the house. That's its main appeal.
There is a common misconception that people who are house hunting are looking for photos that show mainly the property's architectural features. Not true. What they are looking for is a lifestyle that they want to buy into, and this is even more true for rentals than it is for sales. You are not selling a building, you are selling dreams that can be lived in and around that building.
The "glowing" shot shown above is easily recreated for any building by anyone with a digital camera, but the timing is critical. It must be taken "on the blink", which is a technical term meaning the half light between daytime and night-time, or visa versa, which occurs at dusk and again at dawn. You will need a tripod, or they will be fuzzy, and you will only have a window of a few minutes twice a day, that's all. Blink and you'll miss it, that's the origin of the term.
Here's how to do it. Even if you have a passion for getting up before dawn, you can't set up your photo in the pitch black, so it's best to go for the late afternoon. Put every light on in the house, well before you need any lights on. Pick your best angle and set up your camera. If you don't have a tripod a table or chair will do. Click the camera every 5 minutes until it's completely dark. There will be 3 or 4 good shots amongst those you capture, and you'll soon get the hang of when the light is exactly right.
Do not use a flash - this will ruin the picture (see below). Many cameras use flash automatically so you have to disable the flash first.
You can see Joanna's rental property here: http://www.propertyangels.com/
Related photo topics:
- What is the best way to present your photos on your website if you want to show as much as possible without making a page too long or too slow to download? Thumbnails, link to a gallery page, or show them all big? See that discussion here.
- If you have an aerial photo of your house (or any photo), where the grass is brown or the colours not at their best - how much 'touching up' can you do without being guilty of misrepresentation? See that discussion here.
- Ever wanted to have an online photo tour of your home based on a floor plan? Where you can click on different parts of rooms to get the view from that spot? Full instructions and discussion here, courtesy of Brooke from www.experienceburgundy.com.Go back to top
What's hot at the Lay My Hat forum this month
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