Search found 818 matches

by charles cawley
Mon Aug 07, 2017 7:29 am
Forum: Bookings
Topic: New to this
Replies: 10
Views: 3863

It may be 'shutting the door after the horse has bolted', but it is worth putting in your confirmation of booking e-mail, advice about the holiday insurance, just in case. This will make it easier to be businesslike in this sort of situation. Kindness is easier if business is buoyant but if you are ...
by charles cawley
Mon Jul 10, 2017 10:22 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Holiday Cottage TV advertising disasters
Replies: 24
Views: 2795

This business is never dull.
by charles cawley
Mon Jul 10, 2017 8:58 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Holiday Cottage TV advertising disasters
Replies: 24
Views: 2795

The general observation was only that their advertising appears to do owners no favours. The first priority is to ensure the best relationship between owners and agents because, if this goes wrong, guests will pay. The general mistake, made by too many agencies, which Wyndham found out some years ag...
by charles cawley
Mon Jul 10, 2017 7:17 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Holiday Cottage TV advertising disasters
Replies: 24
Views: 2795

We find once we go to manual booking bookings reduce by between 25 and 50% for a holiday let. Retired people tend to be more willing to ring up but younger people appear much more keen and willing to use automated booking. The reason for the former is split between lack of knowledge or will to use a...
by charles cawley
Fri Jul 07, 2017 2:50 pm
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Holiday Cottage TV advertising disasters
Replies: 24
Views: 2795

Owners often have the same attitude towards guests wishing to speak to them first. Oddly, however, on-line booking most certainly boosts bookings. Many guests positively do not want to talk to owners. There is, also, the danger that the guests most likely to be disappointed or worse, like to triage ...
by charles cawley
Fri Jul 07, 2017 11:43 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Holiday Cottage TV advertising disasters
Replies: 24
Views: 2795

To be fair, although not their greatest fan, Wyndham Worldwide with its plethora of niche brands is much more in tune with things... although the way it deals with owners and guests is not always 100%. I know of some owners who have beaten them down to 20% +vat on commissions. Gone are the days of 2...
by charles cawley
Fri Jul 07, 2017 11:30 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: After Owners Direct???
Replies: 15
Views: 2005

The smelly owner advertisement as published by Home Away: https://www.youtube.com/user/homeawayvacation They don't have a clue. It smears the entire sector and the vast majority of owners. I think Owners Direct is history. It stands as one of the most incompetent, insulting and damaging advertisemen...
by charles cawley
Thu Jul 06, 2017 2:08 pm
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Holiday Cottage TV advertising disasters
Replies: 24
Views: 2795

AirBnB appears to be much enamoured with the Sun Tzu view that the key is to annihilate competition as a priority aiming for quasi-monopoly dominance. This is miles away from the old fashioned idea that focusing on value and quality gets results. The Japanese, in boom times, even saw eight or so FLT...
by charles cawley
Thu Jul 06, 2017 9:34 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Holiday Cottage TV advertising disasters
Replies: 24
Views: 2795

The smelly owner advertisement as published by Home Away: https://www.youtube.com/user/homeawayvacation

They don't have a clue. It smears the entire sector and the vast majority of owners.

Here's a bit of the AirBnB ad: https://www.youtube.com/watch?v=3xBosDgw30M
by charles cawley
Thu Jul 06, 2017 7:47 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Holiday Cottage TV advertising disasters
Replies: 24
Views: 2795

I agree about the attitude towards owners. Some guests consider it a challenge, almost a sport, to see how low they can crush rents down to. Once on holiday, a few, still mercifully very few, will systematically snag and, when going home, are not unknown to use the threat of bad reviews to insist on...
by charles cawley
Wed Jul 05, 2017 9:45 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Holiday Cottage TV advertising disasters
Replies: 24
Views: 2795

Holiday Cottage TV advertising disasters

Quite a bit is going on in the world of listing sites turned agencies, legacy booking agencies and go-it-alone holiday let and cottage owners. AirBnB continues to disrupt the market with vast advertising spend and the hope it might turn a profit in 2020. It has monopolist dreams... but they are flaw...
by charles cawley
Fri Jun 30, 2017 10:23 am
Forum: Bookings
Topic: Problems With Letting Agents Charges
Replies: 6
Views: 3514

Agencies are, now, in two categories. 'Low or part service agencies' and the old sort that do stuff like take photos, visit and, in many cases, actively help sort out problems. Doing this is huge for owners because it can radically reduce the emotional impact having an agent do the spade work and at...
by charles cawley
Wed Jun 14, 2017 1:45 pm
Forum: Bookings
Topic: Google Ad Words & waiting for first booking!
Replies: 6
Views: 2915

Good advice from people here. Its also useful to discover negative key words. These can radically reduce the advertising cost per sale. For instance, as our business is inland. we include words like: sea, seaside, beach and so on. For the same reason, lacking snow or mountains, we include words like...
by charles cawley
Thu Jun 08, 2017 12:56 pm
Forum: Just starting out
Topic: Planning permission / annex within home
Replies: 16
Views: 30498

Planning approaches vary from county to county. Herefordshire will often be happy to do it on the nod without plans and planning committee consideration. Shropshire, on the other hand, requires plans and charges by the square meter for change of use from residential to holiday letting. Including dra...
by charles cawley
Fri Jun 02, 2017 10:23 am
Forum: Bookings
Topic: May and June stays.
Replies: 14
Views: 4000

One of the things I like about Lay My Hat is that it is a rare forum where this sort of reality is discussed. Something is going on out there- fortunately, from our point of view, May and June may be the only months affected.