Search found 8 matches

by Casavarenna
Sat Apr 23, 2011 11:24 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Using Booking Agents etc
Replies: 7
Views: 1282

Good idea

Thanks for that. We also try to help others out if we are full and meet up with like minded souls, its part of the enjoyment, of owning abroad.
by Casavarenna
Sat Apr 23, 2011 9:58 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: New rental site - lupain holiday rentals
Replies: 113
Views: 29612

Lupain and the rest

We have lots of calls and Lupain is one of them! They are always looking for properties where they don't have any as they need content to become more popular in that region. Hence you do the work of adding content they get more popular for region x and next year they charge you! In the meantime the ...
by Casavarenna
Sat Apr 23, 2011 9:49 am
Forum: OTAs: Airbnb, Vrbo, Booking, Tripadvisor, etc.
Topic: Using Booking Agents etc
Replies: 7
Views: 1282

Using Booking Agents etc

We sometimes use third party agents to book our property and give away a %. I would like to know how many people do this and what % they give away? Ours is generally 10-12% and the agent marks it up sometimes (generally 5-10%). It means we get out of season bookings from some other countries we woul...
by Casavarenna
Sat Apr 23, 2011 9:07 am
Forum: Personal websites
Topic: own website v rental listing site?
Replies: 34
Views: 8084

Own website

They call it a marketing mix I think. You need both as you can link from the big ad sites (generally). They also have hundreds of your competitors on there of course. We fond that doing two sites and working hard on the content oof the second helped. The second is the name of the place you property ...
by Casavarenna
Sat Apr 23, 2011 9:01 am
Forum: Bookings
Topic: Catch 22?
Replies: 22
Views: 14684

Photos

We have always found the answer is Photos. An unfinished property is always going to put you somewhere at the bottom of the list. Obviously, really helpful, prompt, well written responses help. As we are internet addicted, we reply between 6 and 12, 7 days a week. This also helps as the Internet all...
by Casavarenna
Fri Apr 22, 2011 12:56 pm
Forum: Scam email enquiries
Topic: Google Calls
Replies: 0
Views: 571

Google Calls

As we advertise on Holiday Rentals etc and lost of other places we get lots of calls recently with promises: 1. We can get you to the top ad Google and will let you have the top keywords for your business (self catering). Always the same thing, they are selling Google adwords and the keywords are ex...
by Casavarenna
Fri Apr 22, 2011 12:46 pm
Forum: Non-internet marketing
Topic: Advertising in magazines
Replies: 31
Views: 45114

Paper Ads

We used to holiday let in the UK and now in Italy. We get virtually no response from these (glossies, dedicated target markets (e.g. Opera, or newspapers) and we track it all by using dedicated domain names redirected. 90% of our business comes from the net and 9% from small travel personal travel a...
by Casavarenna
Fri Apr 22, 2011 12:21 pm
Forum: Bookings
Topic: Hotels Turn to Facebook.......
Replies: 5
Views: 11254

Facebook

We have spent a lot of time looking at Facebook and Twitter. We have added a dedicated page to Facebook and have tried advertising. This turned out to be quite interesting, we ended up with 2.7million impressions and 300 clicks, cost $150!! This is clearly a lot less of a click through than Google a...