Professional PR
Professional PR
I am not sure that this post fits here but I will hope for the best!
I have been writing my own press releases for years but now we have a story coming up, related to our holiday rentals, which is kind of a once in a lifetime chance for publicity and I know my efforts are not up to scratch. So is there anybody here who is a fully fledged professional who could help us (we would be willing to pay or offer free accommodation) or who knows a 'man or woman who can'. As you can see, I don't really need some kind help. I need someone who earns their living doing this kind of thing for real. It's like the difference between taking some snaps with a digital camera and getting Jimbo to do the real thing.
Any offers or ideas?
I have been writing my own press releases for years but now we have a story coming up, related to our holiday rentals, which is kind of a once in a lifetime chance for publicity and I know my efforts are not up to scratch. So is there anybody here who is a fully fledged professional who could help us (we would be willing to pay or offer free accommodation) or who knows a 'man or woman who can'. As you can see, I don't really need some kind help. I need someone who earns their living doing this kind of thing for real. It's like the difference between taking some snaps with a digital camera and getting Jimbo to do the real thing.
Any offers or ideas?
Have pm'd you about someone I know.
For true domestic harmony it is essential that dogs know their place, which is below all cats
LMH Accommodation Offers Report
www.villa-rental-andalucia.com
http://www.fincalaserenidad.com
LMH Accommodation Offers Report
www.villa-rental-andalucia.com
http://www.fincalaserenidad.com
Sorry Paolo. Did not mean to tread on your toes but having begun my own career as a copy-writer, I have always regarded copywriting and PR as distinct areas of expertise. I recognise that most copywriters are capable of writing a press release, having done plenty of them myself, but if I were looking to do something really important I would have a PR expert do it for me as it is not just the writing which is important but the contacts and knowing how to get it into the media.
For true domestic harmony it is essential that dogs know their place, which is below all cats
LMH Accommodation Offers Report
www.villa-rental-andalucia.com
http://www.fincalaserenidad.com
LMH Accommodation Offers Report
www.villa-rental-andalucia.com
http://www.fincalaserenidad.com
How exciting Margaret - keep us posted. I'd love to see wha ta professional comes up with.
Recently I had friends who have a very successful gite business in the Dordogne visit us. They were very impressed by what we offer here but they said they didn't realise how good it was from our website and that I wasn't selling it well. Although we have had a very good year they feel with better copy would get me more bookings more easily.
A press release is something else I realise - good luck I hope it brings you loads of business.
Recently I had friends who have a very successful gite business in the Dordogne visit us. They were very impressed by what we offer here but they said they didn't realise how good it was from our website and that I wasn't selling it well. Although we have had a very good year they feel with better copy would get me more bookings more easily.
A press release is something else I realise - good luck I hope it brings you loads of business.
Margaret is right that, however much we try to do things for ourselves, there are times when only a professional will do. PR people come in many guises, with different areas of expertise; it's finding the right one for the specific needs of your project that makes the difference.
Margaret, when it's done and dusted, let us know how it worked out. It would be valuable guidance for anybody comtemplating something similar in the future.
Jim
Margaret, when it's done and dusted, let us know how it worked out. It would be valuable guidance for anybody comtemplating something similar in the future.
Jim
Last edited by Jimbo on Sun Aug 08, 2010 7:22 am, edited 1 time in total.
Enid: I tend to regard the 'even better than expected' comments as very desirable - I much prefer to feel that I have undersold than oversold.
Your website tells a very good story and I can't really see much wrong with the copy, but a picture tells a thousand words and maybe it would help to have more pictures in the main pages and make them bigger, which would make it all feel less copy-heavy. There are some good images in the gallery but people need to be hooked in early to even want to go to the gallery. For example the biggest image on the 'Gîtes' page is the top left hand corner is of a bookcase and the ones on top left of the individual gîtes pages could do with being the exterior of the house. The books are relevant, indeed important (or would be for me) but they are not the thing that will hook people in to read further down the page.
Just first impressions - hope it is helpful.
Your website tells a very good story and I can't really see much wrong with the copy, but a picture tells a thousand words and maybe it would help to have more pictures in the main pages and make them bigger, which would make it all feel less copy-heavy. There are some good images in the gallery but people need to be hooked in early to even want to go to the gallery. For example the biggest image on the 'Gîtes' page is the top left hand corner is of a bookcase and the ones on top left of the individual gîtes pages could do with being the exterior of the house. The books are relevant, indeed important (or would be for me) but they are not the thing that will hook people in to read further down the page.
Just first impressions - hope it is helpful.
For true domestic harmony it is essential that dogs know their place, which is below all cats
LMH Accommodation Offers Report
www.villa-rental-andalucia.com
http://www.fincalaserenidad.com
LMH Accommodation Offers Report
www.villa-rental-andalucia.com
http://www.fincalaserenidad.com