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Oooh, look... some magazine coverage!
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kendalcottages



Joined: 27 Nov 2009
Posts: 2464
Location: Kendal, between the Lake District and the Dales

PostPosted: Wed Nov 03, 2010 9:41 am    Post subject: Oooh, look... some magazine coverage! Reply with quote

We managed to get a full page feature in Cumbria Life - a local magazine - this month. If you're interested, there's a copy here:

Kendal Cottages - Cumbria Life - November 2010

One or two friends have seen it and commented, but there have been no enquiries. Still, can't do any harm.
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KathyG



Joined: 28 Jan 2006
Posts: 3192
Location: Le Faou, Brittany

PostPosted: Wed Nov 03, 2010 1:39 pm    Post subject: Reply with quote

Wow looks wonderful Paul. Hope it brings you lots of bookings, out of season ones especially. Very Happy
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Nemo



Joined: 14 Aug 2008
Posts: 7005
Location: Norfolk

PostPosted: Wed Nov 03, 2010 2:58 pm    Post subject: Reply with quote

Nice article KC. Well done!
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kendalcottages



Joined: 27 Nov 2009
Posts: 2464
Location: Kendal, between the Lake District and the Dales

PostPosted: Wed Nov 03, 2010 3:33 pm    Post subject: Reply with quote

Thanks, both of you! Very Happy
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Giddy Goat



Joined: 12 Jun 2005
Posts: 9060
Location: UK

PostPosted: Wed Nov 03, 2010 3:40 pm    Post subject: Reply with quote

Yes, great Paul and these mags have a certain shelf life I feel sure: dentists, hairdressers etc so the enquiries may yet come.

No pic of the dynamic duo though! Sad
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kendalcottages



Joined: 27 Nov 2009
Posts: 2464
Location: Kendal, between the Lake District and the Dales

PostPosted: Wed Nov 03, 2010 3:44 pm    Post subject: Reply with quote

Thanks, GG.

Giddy Goat wrote:
Yes, great Paul and these mags have a certain shelf life I feel sure: dentists, hairdressers etc so the enquiries may yet come.


If I get lots of guests with pristine teeth/hair, I'll know why. Wink

Giddy Goat wrote:
No pic of the dynamic duo though! Sad


Don't want to put them off now. Smile
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e-richard



Joined: 17 Oct 2004
Posts: 4874
Location: Algarve, Portugal

PostPosted: Wed Nov 03, 2010 3:55 pm    Post subject: Reply with quote

That's a great piece, but what I'm wondering is:

How many people who live or work in Cumbria are in your target market ?

Looking on the positive side, guests holidaying at neighbouring properties will see what they are missing and where they need to book for next year Wink
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kendalcottages



Joined: 27 Nov 2009
Posts: 2464
Location: Kendal, between the Lake District and the Dales

PostPosted: Wed Nov 03, 2010 4:01 pm    Post subject: Reply with quote

Thanks, Richard.

It's not probably our main market but the magazine is bought (and subscribed to) by visitors as well as locals. I'm unsure of the figures but hopefully it can tap into some of them.

We've also found this year that a number of our guests have been visiting family in the area so there's good reason there, I suppose, to make locals aware.
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Jimbo



Joined: 19 Oct 2006
Posts: 3581
Location: Charente Maritime

PostPosted: Wed Nov 03, 2010 4:25 pm    Post subject: Reply with quote

To me, who grew up with the print media, there are few things more pleasing than a well laid out magazine article. Just seems like proper grown-up advertising compared to all this ephemeral internet stuff. And, as GG says, good magazine articles have built in longevity and pop up in the oddest places, still working hard on your behalf as they yellow and fade.

My only tiny criticism is that the (well-composed) lead picture just feels a bit cold and wintery in this context and might have benefitted from the addition of a little warmth and sunshine, or more interesting lighting. But otherwise great stuff!

Jim
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Big Sis..



Joined: 19 Feb 2007
Posts: 8087
Location: Torrevieja and Norfolk

PostPosted: Wed Nov 03, 2010 5:50 pm    Post subject: Reply with quote

Well done Paul Smile
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Nuthatch



Joined: 29 Mar 2010
Posts: 180
Location: Yorkshire

PostPosted: Wed Nov 03, 2010 6:05 pm    Post subject: Reply with quote

Looks great!

I think it will bring in some business - we had a feature in the Yorkshire Post magazine (our local press) and it's still bringing in the odd enquiry a year later. We also had a feature in a national mag but that doesn't seem to have had any impact at all.
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kendalcottages



Joined: 27 Nov 2009
Posts: 2464
Location: Kendal, between the Lake District and the Dales

PostPosted: Wed Nov 03, 2010 6:13 pm    Post subject: Reply with quote

Thanks again. We've had fleeting mentions in the national press, too (Guardian, Telegraph and Times) but mostly they have come to very little.

Guardian: 2 enquiries, 0 bookings
Telegraph: 0 enquiries, 0 bookings
Times: 2 enquiries, 1 booking

I agree with you on the photos, Jimbo. They were all taken before we finished the property and I've not really had a chance to get back in and re-take them yet. The property has been pretty much continuously occupied and the little time I've had at changeover hasn't tended to be coupled with good weather. Hopefully I'll be able to update them soon but alas, it won't be any use for this article...
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lorca



Joined: 25 Jul 2008
Posts: 2362
Location: The Axarquia, Spain

PostPosted: Wed Nov 03, 2010 6:16 pm    Post subject: Reply with quote

Great stuff Paul - are you going to put it on your website?
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kendalcottages



Joined: 27 Nov 2009
Posts: 2464
Location: Kendal, between the Lake District and the Dales

PostPosted: Wed Nov 03, 2010 9:26 pm    Post subject: Reply with quote

I've mentioned it on our blog and linked to the article from there. Smile
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Topcat



Joined: 08 Sep 2006
Posts: 1902
Location: Isla Canela, Costa de la Luz

PostPosted: Thu Nov 04, 2010 8:16 am    Post subject: Reply with quote

Well done KC! Great article and lovely pics (though I take Jimbo's point). The one by the river immediately makes me want to stay there.

TC
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