Analytics question
Posted: Sat Sep 26, 2015 10:28 pm
I recently started with Google Analytics after using ExtremeTracking for many years.
Now, I get some indication of the "Average position" for each Google query phrase which initially struck me as really useful but..
for some phrases when I do a Google search, my target URL is not anywhere near that average position
and...
I know that Google results vary according to where in the world you are and presumably other factors so the discrepancy is understandable
and this got me thinking...
it's a count of "impressions", so if a user only looks at Page 1 of the search results, something that would have been on Page 2 never becomes an impression. So, this must mean that the "average position" is skewed heavily towards a Page 1 position to such an extent that it is fairly useless.
Or have I missed something?
Now, I get some indication of the "Average position" for each Google query phrase which initially struck me as really useful but..
for some phrases when I do a Google search, my target URL is not anywhere near that average position
and...
I know that Google results vary according to where in the world you are and presumably other factors so the discrepancy is understandable
and this got me thinking...
it's a count of "impressions", so if a user only looks at Page 1 of the search results, something that would have been on Page 2 never becomes an impression. So, this must mean that the "average position" is skewed heavily towards a Page 1 position to such an extent that it is fairly useless.
Or have I missed something?