Bookings from "Point of Sale" merchandising
Posted: Mon Jun 06, 2016 12:30 pm
Forgive the buzz words in the title (I have a retail background) but point of sale (POS) material is an age old and well proven technique - think Mary Portas (love her or hate her - I'm a fan).
Three POS ideas spring to mind (subject to planning or other local restrictions - which you can always ignore anyway ):
Banners - I suggested this to a fellow homeowner in a Costa del Sol village - they have had a 3 month winter let and enquiries for 2017 from it - their property is close to the village centre.
Window stickers - If your property is straight onto the street (eg in a village) then tasteful window stickers at street level can work a treat - there was a very successful owner in Whitby used to use this.
Weatherproof leaflet dispensers and a sign at the gate to your property - very popular with B and B operators in the Yorkshire Dales near me (even though it's a National Park).
We've invested enough in the property and frontage - we may as well get a return. A retailer's front window is often the best "free" advertising they can get.
Apologies if this has been mentioned before.
Three POS ideas spring to mind (subject to planning or other local restrictions - which you can always ignore anyway ):
Banners - I suggested this to a fellow homeowner in a Costa del Sol village - they have had a 3 month winter let and enquiries for 2017 from it - their property is close to the village centre.
Window stickers - If your property is straight onto the street (eg in a village) then tasteful window stickers at street level can work a treat - there was a very successful owner in Whitby used to use this.
Weatherproof leaflet dispensers and a sign at the gate to your property - very popular with B and B operators in the Yorkshire Dales near me (even though it's a National Park).
We've invested enough in the property and frontage - we may as well get a return. A retailer's front window is often the best "free" advertising they can get.
Apologies if this has been mentioned before.