Having received similar before, (and always ignored!) I noticed that the links were very different - the first being ownersdirectupdate.co.uk the second being updateownersdirect.co.uk and the above being ownersdirectmap.comHello, we are helping hosts to improve their online visibility and get more bookings by promoting places on Googlemaps. Please click here ownersdirectmap.com/7/promote to start promoting your place for free. It only takes a minute. Thank you for using our services! The HomeAway Family.
Predictably if you click the link it asks you to log into your google account in a presumed attempt to harvest your gmail details.