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Fake reviews

 
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Mazey



Joined: 08 Dec 2018
Posts: 6
Location: Cornwall

PostPosted: Tue Dec 18, 2018 2:26 pm    Post subject: Fake reviews Reply with quote

It is well known that online reviews significantly influence holidaymakersí choice of properties. There are several websites which have set themselves up as independent and trustworthy review sites eg Trustpilot and Feefo. There is a recent article published by Which (the UK consumer organisation) about fake reviews that makes interesting reading.
https://www.which.co.uk/consumer-rights/advice/how-to-spot-a-fake-review
The article is about Amazon but many of their points are relevant to our industry. I have been looking at Sykes Cottages entries on Trustpilot. Draw your own conclusions, particularly points 1, 3 and 5.
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Roger
Lower Balwest Farm
https://lowerbalwest.co.uk/
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greenbarn



Joined: 30 May 2009
Posts: 6058
Location: The Westmorland Dales, Cumbria

PostPosted: Tue Dec 18, 2018 9:27 pm    Post subject: Reply with quote

Sykes have found a way to successfully manipulate Trustpilot.
Whether Trustpilot are aware of this is a question that they should be answering.
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