This thread has got me mulling BIG time
What makes people book self catering as opposed to hotels? we don't often "do" holidays, so are somewhat atypical, but I would never consider going to a hotel for a holiday, but would for a short city break. Having said that, when we have booked self catering holidays, the problem for me has always been trying to find the quality of accomodation that I want, but maybe the things that are important to me aren't important to other people!
Beds always seem to be the main thing that let me down (not literally!). When we stayed at a James Villas place on Gozo last year, I was dismayed to find bobbly poly cotton sheets, one pillow per person, and a bed that was quite frankly, an instrument of torture. The showers could only be described as pathetic.
I want a BIG squishy comfy bed with cotton bedding, so I've spent a lot of money on both; somewhere comfy to sit, which again doesn't seem to figure high up the list; I want wifi and a dishwasher; oh and a pool obviously.
So I was wondering, what do YOU look for when you're picking somewhere to go on holiday, and how does one target the marketing effectively?